What you need to know about angel investing

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What is an angel

An angel Investor is an affluent individual who provides capital for a business start-up, usually in exchange for convertible debt or ownership equity.

Wikipedia

Equity Funding LandscapeLadder of finance

Friends and

Family

Angel Investors

Venture Capital

Private Equity

Exit or IPO

Capi

tal R

equi

red

Pre Seed Seed Startup Early Growth Sustained Growth

Risk Level

Revenues

Profitability

The Entrepreneurs ChecklistThings you should have before you start fund raising

Idea Cofounder Research

Strategy Traction Story

The pitchHow to tell your story

The need / painThe solution / value propositionThe market opportunityInitial tractionBusiness ModelThe competitive landscapeThe teamThe ask – how much and what for

The good angel investorWhat to look for in your angel

Good chemistry

Deep pockets

Mentorship without control

Added value

A good reputation

What angels care aboutThings your potential investors will look for

Excellent teamA real opportunity

Sizable marketRealistic plan

Barriers to entrycompetitive advantage

Strong business modelExit strategy

The investment documentWhat to expect

Type – term sheet / convertible loanValuationLiquidation preferenceReverse vestingBoard compositionVeto rightsAnti dilutionFuture participation

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Allowing private investors to invest in Israeli startups in a managed, structured and transparent way by following professional angels

www.iangels.co