Video Game Psychology and
Product Engagement
PresentedatHabitSummit,2016
JamieMadigan,Ph.D.
www.psychologyofgames.com
The Endowed Progress Effect
Things to try…
• Keeptrackforusers• Endowprogress• Threatentotakethingsaway• Forcechoices
Related Attribute Hypothesis
The McKayla Is Not Impressed Effect
Not all rungs in a ladder are equally spaced
Things to try… • Facilitatecomparisonstosimilarothers• Findwaystocutdatatoputplayerneartopofsmallerlists• FindalternaGvestopointsandranks
Free is an irrational number
Things to try… • Experimentwithfreeornon-$opGons• ContrastthemwithpaidopGons• FindwaystoreduceriskforpaidopGons• BecarefulaboutcontrasGngwithfree
Let me know how it goes…
• www.psychologyofgames.com• [email protected]• @JamieMadiganonTwiSer