what the # is twitter?
DESCRIPTION
What the # is Twitter?. Sarah Mueller Veridian Credit Union @ SarahLMueller . @ veridiancu. The basics. Twitter is a microblogging social network that enables users to send and read 140 character messages called “tweets.”. The lingo. Tweet @Mention Retweet Hashtag Reply DM - PowerPoint PPT PresentationTRANSCRIPT
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Sarah MuellerVeridian Credit Union
@SarahLMueller . @veridiancu
What the # is Twitter?
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The basics
Twitter is a microblogging social network that enables users to send and read 140 character messages called “tweets.”
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The lingo
• Tweet • @Mention • Retweet • Hashtag • Reply • DM • Feed• Follow
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The lingo
• Tweet – 140 character message that is posted to Twitter.• @Mention • Retweet • Hashtag • Reply • DM • Feed• Follow
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The lingo
• Tweet – 140 character message that is posted to Twitter.• @Mention – a direct public message to another user• Retweet • Hashtag • Reply • DM • Feed• Follow
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The lingo
• Tweet – 140 character message that is posted to Twitter.• @Mention – a direct public message to another user• Retweet – to repost/forward the message• Hashtag • Reply • DM • Feed• Follow
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The lingo
• Tweet – 140 character message that is posted to Twitter.• @Mention – a direct public message to another user• Retweet – to repost/forward the message• Hashtag – a way to source conversations using a term• Reply • DM • Feed• Follow
![Page 10: What the # is Twitter?](https://reader035.vdocuments.us/reader035/viewer/2022062814/5681685f550346895ddea649/html5/thumbnails/10.jpg)
The lingo
• Tweet – 140 character message that is posted to Twitter.• @Mention – a direct public message to another user• Retweet – to repost/forward the message• Hashtag – a way to source conversations using a term• Reply – responding to a tweet• DM • Feed• Follow
![Page 11: What the # is Twitter?](https://reader035.vdocuments.us/reader035/viewer/2022062814/5681685f550346895ddea649/html5/thumbnails/11.jpg)
The lingo
• Tweet – 140 character message that is posted to Twitter.• @Mention – a direct public message to another user• Retweet – to repost/forward the message• Hashtag – a way to source conversations using a term• Reply – responding to a tweet• DM – a direct message allows you respond privately• Feed• Follow
![Page 12: What the # is Twitter?](https://reader035.vdocuments.us/reader035/viewer/2022062814/5681685f550346895ddea649/html5/thumbnails/12.jpg)
The lingo
• Tweet – 140 character message that is posted to Twitter.• @Mention – a direct public message to another user• Retweet – to repost/forward the message• Hashtag – a way to source conversations using a term• Reply – responding to a tweet• DM – a direct message allows you respond privately• Feed – constantly updating list of tweets• Follow
![Page 13: What the # is Twitter?](https://reader035.vdocuments.us/reader035/viewer/2022062814/5681685f550346895ddea649/html5/thumbnails/13.jpg)
The lingo
• Tweet – 140 character message that is posted to Twitter.• @Mention – a direct public message to another user• Retweet – to repost/forward the message• Hashtag – a way to source conversations using a term• Reply – responding to a tweet• DM – a direct message allows you respond privately• Feed – constantly updating list of tweets• Follow – subscribe to another user
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Breaking down a tweet
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How do I get started?
• Listen• Develop a strategy• Engage your customers
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Listen
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The importance of listening– What conversations are
out there?– How are people talking
about your business?– What need can I solve
using Twitter?
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Listen
• Find your keywords • Discover your hashtags• Set up monitoring tools
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Using Twitter Lists• Lists allow you to
separate users into groups
• Use lists to cut down the noise
• Skim through to what you need to see
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Strategy
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Why should I use Twitter?
• Humanize your brand• Keep customers informed• Answer questions and provide service
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Strategy
Before starting, make sure you can answer the question “why am I using Twitter” • Customer service• Connect with industry experts• Build your brand• Offer exclusive deals
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Personality
• Branded Profile– Veridian uses a branded
profile but employees sign tweets with initials.
• Personal Profile– Employees use a
personal profile on behalf of a brand
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Personality in 140 Characters
• Be a real person • Be authentic and transparent• Be fun • Add value• Retweet • Add media
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Engage
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Tips for success
• Provide relevant engaging content• Twitter is a conversation, not a broadcast• Encourage your staff to interact with you• Ask customers to engage
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Measuring success
• Quality over quantity with followers• Watch the performance of your content• Content earning clicks, RTs and Favorites• Use URL shorteners for easy access to data
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Warning!
• Don’t talk about your business all the time• Don’t constantly advertise products/services• Don’t be argumentative• Be careful and use common sense
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When you run into trouble
• Kill ‘em with kindness• Offer to help, then follow through• Response, even if the person can’t be helped,
shows the Twitter community that you care
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Thank you!
Sarah [email protected]
@SarahLMueller
Veridian Credit UnionFacebook.com/veridiancu
@veridiancu