what is twitter why and how
DESCRIPTION
A short introduction to Twitter: Why a business should use it and how to set up an account.TRANSCRIPT
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What is Twitter?How do I get started?
Dan Lucarelli, Director – Marketing & EducationPennsylvania One Call System, Inc.
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Our Agenda for Today
• Social Networking – an Intro• What is Twitter?• Twitter setup – Step by Step• Twitter Do’s• Tools to make your life easier
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Intro: Social Networking
Twitter is a social network.What is a social network?
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Social Network defined
Main Entry: social network Part of Speech: n Definition: a website where one connects with those sharing personal or professional interests, place of origin, education at a particular school, etc. Usage: computingsocial network. (n.d.). Dictionary.com's 21st Century Lexicon. Retrieved February 19, 2010, from Dictionary.com website: http://dictionary.reference.com/browse/social network
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Examples and Scale1
• Social Networks:
– www.facebook.com (2)
– www.youtube.com (4)
– www.wikipedia.com (6)
– www.twitter.com (12)
– www.myspace.com (17)
• All Sites:
• www.google.com (1)
• www.yahoo.com (3)
• www.live.com (5)
• www.blogger.com (7)• www.msn.com (9)
• www.wordpress.com (18)• www.microsoft.com (19)• www.amazon.com (20)
1. Source: www.alexa.com, Feb 19, 2010
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Number of users1
• Classmates.com 50 million• Facebook 350 million• Flickr 32 million• LinkedIn 53 million• MySpace 130 million• Twitter 75 million
1. Source: www.wikipedia.org, Feb 19, 2010
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What is Twitter?
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Source: http://www.gocomics.com/nonsequitur/2010/02/25/
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What is Twitter?
• Twitter.com: “…is a social networking and microblogging service utilizing instant messaging, SMS, or a Web Interface.”1
• Think of Twitter as a public web space or web blog where you post short messages for interested people to read – in realtime.
1. Source: www.alexia.com/topsites, Feb 19, 2010
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Twitter Terminology
• “Follower”: Someone who subscribes to your Web space (blog).
• “Following”: A Web (blog) space you subscribe to.
• “Tweet”: A post to your Web space (blog).
• “ReTweet”: Forwarding something you read to your followers.
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Twitter Philosophy
• Twitter evolved from a web experiment between friends who wanted to broadcast SMS text messages to each other in real time.– “I’m at Starbucks. Let’s Hook Up”– Easily send one message to many
friends.
• Twitter has grown into a flexible real time broadcast communications platform.
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Twitter: Subscription-based
• Although Tweets are (usually) public, they are not pushed to you unless you subscribe to someone’s Tweets.– This is called “Following” someone.
• You can set Tweets to be private, meaning you must specifically allow someone to Follow you before they can see your Tweets.– Tweets are not in the public data stream.
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Tweet!
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I will follow you.
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Tweet!
Tweet!
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I will follow you.
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Tweet!
Tweet!
Tweet!
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Microblogging
• The key to Twitter is an SMS text message:– 140 characters or less.– Post (“Tweet”) a message from a mobile
phone.• Send one message – it goes to all
“Followers”.
– Receive messages (“Tweets”) on a mobile phone• Receive text messages from everyone you
are “Following”.
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Tweeting
• You can send Tweets via:– The www.Twitter.com website;– An SMS text message from a cell
phone;– A Twitter application on a Smart phone;– A Widget attached to: LinkedIn,
FaceBook, etc.– Programmatically from an API.
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Following
• Tweets from people you follow show up:– On your www.Twitter.com web site
when you log in;– On your cell Phone via text messages;– On your Smart phone via a Twitter
application;– In a Widget within a Web site;– By querying www.Twitter.com via an
API.
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Setup – Step by Step
How do I sign up and start using Twitter?
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Getting Started with Twitter
• Step 2: Create an Account
***********
For a corporate account, create a non-user email to
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Twitter Do’s
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DO: Promote your Account
• Stakeholders will not follow you if they don’t know.
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DO: Tweet Regularly
• Find a schedule and stick to it.• PA One Call tweets once per
business day.– Special circumstances warrant
additional Tweets:• “Due to weather conditions, Montgomery
County Locator program changed from 2/11 to 3/18. Info: www.paonecall.org (events). #paonecall”
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Source: Comics.com ® 2010, United Feature Syndicate, Inc.
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DO: Tweet Meaningfully
• Tweets should be interesting, or useful, or both.
• PA One Call sends Tweets on:– “Education sound bites”– Education class reminders– An occasional ‘fun’ Tweet:• “Happy Groundhog Day!” on Feb 2.
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DO: Pay attention to Followers
• PA One Call’s tweets are not private– Anyone can subscribe.
• PA One Call has blocked specific followers.
• Followers can send messages to you directly.– Pay attention! Respond quickly!
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DO: Use the “#” Tag
• Users can search for specific terms.• The ‘#’ character denotes a tag.• PA One Call places “#paonecall” in
every tweet.• Non-followers can search in public
tweets.
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DO: Build your brand
• www.paonecall.org/twitter vs
• www.twitter.com/paonecall
• This is called “Website Redirection”
• Promote your site, not someone else’s.
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Tools
(Getting Tweets in to Twitter.Getting Tweets out of Twitter.)
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<script src="http://widgets.twimg.com/j/2/widget.js"></script><script>new TWTR.Widget({ version: 2, type: 'profile‘, rpp: 8, interval: 6000, width: 250, height: 300, theme: { shell: { background: '#333333‘, color: '#ffffff’ }, tweets: { background: '#000000‘, color: '#ffffff‘, links: '#4aed05‘ } }, features: { scrollbar: false, loop: false, live: true, hashtags: true, timestamp: true, avatars: false, behavior: 'default' }}).render().setUser('paonecall').start();</script>
Widgets
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Schedule Tweets in the Future
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Schedule Tweets in the Future
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Resources and Third Party
• Hundreds of tools are here:• http://www.twitip.com/10-more-must-have-t
witter-tools/
• http://mashable.com/2008/05/24/14-more-twitter-tools/
• http://www.smashingmagazine.com/2009/03/17/99-essential-twitter-tools-and-applications/
• http://www.sociableblog.com/2009/03/18/100-twitter-tools-to-help-you-achieve-all-your-goals/
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Thanks! for your time.Questions?
Dan Lucarelli, Director – Marketing & EducationPennsylvania One Call System, Inc.