what social media means for venture capitalists and startups (nvca)
TRANSCRIPT
What Social Media Means for VCs
& StartupsGregory Galant
@gregoryCEO
Journalists are on social media 24/7 looking for news,
scoops and sources
vs.
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Over 50% of journalists use social media to source stories
(more still use input from PR agencies)(according to a trade organization of PR agencies)
Best time ever for PR
(Don’t muck it up!)
BoingBoing
New York Times
TIME
It’s not just Twitter.Journalists are
invading all social media platforms.
Start the conversation
Personal analysis
Find sources
Find and verify images and videos
Bullets summarized from a variety of official Facebook materialshttp://bit.ly/muckfacebook
Use questions as opportunities for localized content.
Find story ideas, sources
Shape your interview questions
Explore buzz, interest surrounding a topic you’re covering
Monitor what people are saying about your news organization
Share your expertise, give feedbackAll bullets lifted from Poynter
http://bit.ly/muckquora
Talking about Google+
Hosting audience Hangouts
Engaging readers
Analyzing news coverage
Showing personality
All bullets lifted from Mashablehttp://bit.ly/muckgoogleplus
Case Study:How I got quoted in
CNET
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(Found using Muck Rack Pro’s Advanced Search)
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First thing the next day...
The Take Away Who: You!
What: Start integrating social media into all aspects of PR & marketing, not just the social media department
Where: Twitter, Facebook, Quora, Google+, Tumblr, fourSquare, Pinterest
When: Now!
Why: Journalists aren’t just on social media for fun, they’re using it to do all aspects of their job
Gregory GalantCEO
@gregory
Find journalists on Muck Rack Prohttp://muckrackpro.com/