what search engines are capable of and what travel consultants should know these days
DESCRIPTION
Search Engines have increased their potential in how and where to find what Holiday seekers are (not) searching for. SEO & SEM is not only Google. Universal Search also includes Bing, Facebook, Yandex, YouTube, Pinterest, Foursquare and many more on Desktop and Mobile Smartphones. This Search Engine Presentation for Skål Tourism and Travel Holidays was held by Michael Kohlfürst from PromoMasters Online Marketing in Vienna Austria Europe.TRANSCRIPT
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What Search Engines are capable of and what Travel consultants should know these days
IBM Client Center1020 Vienna – Austria
11. June 2014
Presentation on the occasion of SKÅL Club Vienna Event
Michael Kohlfürst of www.PromoMasters.com
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PromoMasters Online Marketing Ges.m.b.H.
Since 1999 the partner for succesfull search engine marketing of tourism, industry and trade. PromoMasters increases the visibility of contents on the Internet, with Social Media as well as Mobile Marketing on Smartphones- headword: Universal Search.
Münze Österreich – Österreichische Lotterien – Salzburger Nachrichten – K+K Hotels – BIOhotels – Wanderhotels – FH Salzburg - …
What
• Michael Kohlfürst CMC – since 1996 in Online Business• Mag. Andrea Starzer MBA• 12 employees
Who
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If Google knows me…
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Google search – Google Suggest
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The ideal search result
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Regional without location
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Regional with location
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Google Maps
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Google Hotelfinder
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Google Flight Search I
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Google Flight Search II
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Google Flight Search III
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Google Shopping in search results
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Google Shopping (Merchant) I
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Google Shopping (Merchant) II
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Interests like events
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Knowledge Graph I
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Knowledge Graph II
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Knowledge Graph III
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Knowledge Graph IV
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Author
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YouTube – TV of the future
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Advertising-partner and remarketing
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Online on mobile phone(vehicle)
voice inputplace-relatedprice comparisonevaluationbookingnavigation NFC admission&numbers
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future: social finding Facebook Social Graph
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What search engines are able and travel consultants should know these days
PromoMasters wishes you lots of success with this guide. Recommend this presentation to your friends and business partner via Google+, Facebook, Twitter and other social channels.Online Marketing Seminare: http://www.promomasters.at/seminar/
PromoMasters® Online Marketing Ges.m.b.HWaldbadstraße 4 – 5081 Anif Salzburg – Ö[email protected] - www.PromoMasters.at +43 6246 76286-0