what really drives the success of a music radio station
DESCRIPTION
What really drives the success of a Music Radio station is about the basics, and is based on experiences while building successful music radio stations in Australia, France, UK, Brazil amongst other markets.TRANSCRIPT
what really drives the success of a
music Radio station
another keynote about social media
& digital platformsthis is not
what really drives the success of a
music Radio stationis about the basics!
Getting the right strategy via research is crucial and
20%
represent 20% of the success of a music radio station
Those 20% are vital, that's how you will find or fine-tune the right music mix for the right target within a clear available niche in the market
20%
The implementation of the action
80%
plan coming from researchrepresent 80% of the success of a music radio station
Implementation is about music, morning, marketing, and social media
Music is the first and most important part to implement flawlessly
Music Implementation is divided into 5 categories
SET UP SELECTOR
and fine tuning of your music scheduling THE DAILY MASSAGEwith art and science
OF NEW SONGS IN YOUR PLAYLISTTHE WEEKLY CHOICEwith art and science
and instinct when it's about
when it's about
choosing a new song
analyzing the call out results
artscience
FROM YOUR AUDITORIUM MUSIC TESTTHE MUSIC SORT
VISION OF THE MUSIC TEXTURE AND TASTES OF YOURA CLEAR AND PRECISETARGET IN THE MIND OF YOUR MUSIC DIRECTOR
Check list for the success of your music radio station
Find or redefine theavailable niche in the market with the right research
Choose the right format for that nicheBeware of formats that are too extreme
Choose the musiC
stylesTHE format
that every
together
TO FULFILLby checkingmusic styles fits
Test the songs in anauditorium if you areplaying golds and/or recurRents
Test your songs in a weekly (ideally) call out
Organize a weekly meetingto fine-tune your weeklyplaylist by checkingthe call out result
Set up your selector schedulingsoftware with the songs that hasthe best fit and the best score withthe right parameters and strategy
Fine-tune the selector all the timelisten, get feedback from research
selectorrun automatically
don’t let your
Manually fine-tune the daily music log by remembering that it's not just about rotations and research, it's about art as the goal is to satisfy a target made of
humans
if you have the right music strategy in place with the right implementation and the right people to take care of the music you will succeed
the right people
move your format forward with your instinct, find ways to get your listeners surprised
don’t just stick to what research says. within the consistency of your format, find ways to have spice in your music log
INSTINCTIN TOUCH WITH POP CULTURE
TOP QUALITIES OF YOUR programming TEAM
LOVE OF THE MUSICLOVE OF THE FORMAT
sam zniber is Successful in repositioning and fine-tuning Music Radio Stations programming to increase audience market share. Record of audience growth with major radio stations in Australia, UK, france, Africa and Latin America.