what not to do on social media: personal branding and the job search
TRANSCRIPT
What NOT to do
on Social Media:
Personal Branding and the Job Search
Who
’s cr
eepi
ng o
n yo
u? 55% of hiring managers have
reconsidered hiring a candidate
based on what they saw.
93% of hiring managers will
review a candidate’s social media
before making a hiring decision.
30% of hiring managers are
looking to see what OTHER
people are saying about the
candidate. 53% of hiring managers are
making sure that the candidate
has an appropriate professional
online persona.
What are they looking
at?
☻ Inappropriate photos, videos = 46%
☻ Drinking or using drugs = 43%
☻ Discriminatory comments on race, gender =
33% ☻ Bad mouthing a former company = 31%
☻ Poor communication skills = 29%
Jeez
, any
thin
g el
se?
☻ 66% of hiring managers take spelling
and grammar into consideration☻ 1 in 6 said strong political posts were a
negative☻ Two-thirds said profanity was a big no-
no☻ More than 50% didn’t like post about
firearms
Is th
ere
anyt
hing
th
ey d
o lik
e? ☻ Background information and supported
job qualifications ☻ That the profile conveyed a professional
image☻ Candidate came across as a good fit for
the company culture☻ Candidate is well-rounded and showed a
variety of interests☻ Candidate used good communication
skills and proper grammar and spelling
Where are they
looking for all of this?☻ LinkedIn – 79%
☻ Facebook – 29%
☻ Twitter – 14%
☻ Make or spruce up your LinkedIn Profile
by looking at other profiles in your field
and completely filling it out
☻ Lock down your Facebook
☻ Watch yourself on Twitter (especially at
night)
Okay
, I g
ot it
. W
hat c
an I
do o
nlin
e to
hel
p m
ysel
f? ☻ Join some LinkedIn groups in your area
or field. There are many and they do work.
☻ Reach out to people through LinkedIn
for advice or to see if they know of any job
opportunities. ☻ Keep your Facebook and Twitter
accounts personal, but looking
professional.☻ Watch yourself when it comes to
controversial subjects, news items, etc.
☻ Be proactive!
Let’s do some
personal branding☻ Things are different
online than they were five
years ago, five months
ago, five days ago.
☻ You need to start looking at some of
your social media profiles as either resume
or respect material.
☻ This doesn’t mean you can’t have fun
online, it just means that you realize your
worth.☻ Don’t fake it for too long… People will
figure it out…
☻ Align yourself with brands, pages, etc.
Here’s the Bottom
Line
☻ Social media has changed from even 5
years ago; It’s not necessarily your right to
be private.
☻ If you engage in offensive online
behavior, it WILL get back to someone you
don’t want it to.
☻ Post fun things from your life, not the
things others don’t necessarily need to
know.☻ Research other people in your field on
LinkedIn and emulate their profiles. Fill out
your profile. Make it shiny and happy.
NETWORK
QUESTIONS?@LVwithLOVEmedia
Fb.com/LehighValleywithLoveMedia
LehighValleywithLoveMedia.com