what not-for-profit needs to know about the marketing revolution
TRANSCRIPT
what you need to know about the
marketing revolution
presented by: jeph maystruck
join therevolution
what happened?
the future of marketing
much ado about not-for-profit
what happened?
1. we have to ignore a lot more
2. we’re getting smarter
by the time they are 3 years old,american children
recognize an average of
100 brand logos
-dr. allen kanner, child psychologist at the wright institute in berkley, california.
the flynn effect
what’s the most powerful form of
marketing?
word-of-mouth is still the most powerful form of
marketing.
its just easier now.
social media doesn’t change anything but allow us to
communicate faster
people only go on the internet for two reasons, to either
solve a problem orto be entertained.
nothing else.
what’s the twitter?
(bring the keg to the party)
the future of marketing is
social objects
interesting facts about donations
70% of people donate money because of
social pressure30% donate because of
alutrism
-john list professor of economics, university of chicago
you must create social proof
if you’re serious about raising money, offer people a prize.
-john list professor of economics, university of chicago
German researcher Armin Falk shows that a bigger gift amplifies the reciprocity effect.
Falk’s study involved mailing 10,000 requests for charitable donations, divided into three groups.
One group received only the letter requesting the donation,
one group received the letter plus a free postcard and envelope (the small gift)
The last group received a package containing four postcards and envelopes (the large gift).
The small gift boosted donation totals by 17 percent. The recipients of the large gift, though, were even more generous: they donated 75 percent more than the no-gift group.
This experiment is significant in a couple of ways….
First, it tested reciprocity in the real world, not in an academic setting.
Second, it demonstrated that the reciprocity effect is proportional to the perceived size of the gift or favor, even when the variations are relatively minor.
-brainfluence by roger dooley
what should your online presence look like?
you have to measure(Google Analytics measures what people Google to get to your site, what pages they go to on your site
and where else people come to your website from other than search
engines.)
what should you do now?
say yes
