storytelling 101: what your non-profit needs to know to become a storytelling non-profit
DESCRIPTION
The biggest challenge of storytelling is just trying to understand the basics of what it is and how non-profits can start to use it. Leave frustration behind once and for all as you learn the basics of what you need to know and how to transform your non-profit into a storytelling non-profit. During this webinar, Vanessa Chase from The Storytelling Non-Profit will teach you: > A definition of storytelling in the non-profit context > Why storytelling is the most effective way to communicate your impact and message with your audience > The 5 keys to outstanding storytelling > Tips to create a culture of storytelling at your organization About Vanessa Chase: Vanessa Chase is a non-profit communications strategist and consultant. Prior to finding her calling in communications, she was a fundraiser and has raised over $10 million as a Development Officer and consultant. Vanessa is the founder of The Storytelling Non-Profit and author of the forthcoming book, The Storytelling Non-Profit. You can find Vanessa online at www.TheStorytellingNonprofit.com or on Twitter @vanessaechase.TRANSCRIPT
Virtual ConferenceJanuary 27 to 31, 2014
Monday> Storytelling 101- What You Need to Know to Transform Your Non-Profit Into a Storytelling Non-Profit!
> Helping Your Board Understand that Fundraising is Storytelling
Tuesday> How to Spread Your Organization's Story Around the World With a Purposeful Blogging Strategy
Wednesday> Supercharge Your Social Media in 2014
> Storytelling With Appeal Letters
Thursday> Storytelling for Grant Writing
> How to Craft a Memorable Special Appeal Story for Your Next Event
Friday> Communicate Diversity Through Storytelling
> How to Use Storytelling to Create an Amazing Case for Support for Your Non-Profit
To Register for Additional Sessions, please visit:
http://pfa-blog.com/home/the-storytelling-non-profit-virtual-conference/
Storytelling 101What You Need to Know to Transform Your Non-Profit Into a Storytelling Non-Profit!
Presented by Vanessa Chase
www.TheStorytellingNonprofit.comvanessa@thestorytellingnonprofit.com
Vanessa Chase
Fundraising and Communications Strategist
Author of the forthcoming book, The Storytelling Non-Profit - a practical guide to collecting and sharing stories that inspire your community
Blogging over at www.TheStorytellingNonprofit.com
California native now (mostly) based in Vancouver, BC
When it comes to storytelling, my organization is ___________________.
We know that storytelling is a great tool. We want be telling more stories. We know that our non-profit has lots of great stories to share.
So why aren’t we sharing them?
What is a story?
You are a storyteller.
Facts versus Stories
5 Keys to Outstanding Storytelling
Have a Goal and a Core Message
● What is the end goal of telling this story?
● What overarching message do you want to convey?
What’s your. . .
Goal:
Message:
Know Your Audience
● Who are you actually talking to?
● How can you talk to them more effectively?
What are 3 characteristics of your target audience?
Create Connection
● What emotions will your audience most likely be able to identify with?
● Draw those out over the course of the copy
Piece It Together
● What facts do you want your audience to know?
● Allow the story to lead and the facts to follow
End with a strong call to action
● What was the point of telling that story?
● $ amount + Urgency + Impact
Create a call to action for your next story
Create a system to collect the kinds of stories you need
Q & A Time
Virtual ConferenceJanuary 27 to 31, 2014
pfa-blog.com/home/the-storytelling-non-profit-virtual-conference/