what makes up a marketing intelligence system
TRANSCRIPT
WHAT MAKES UP A MARKETING INTELLIGENCE SYSTEM?
A MARKETING INTELLIGENCE SYSTEM IS A SET OF PROCEDURES AND SOURCES THAT MANAGERS
USE TO OBTAIN EVERYDAY INFORMATION ABOUT DEVELOPMENTS IN THE
MARKETING ENVIRONMENT.
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POSSIBLE ACTION TO IMPROVETHE QUANTITY AND QUALITY OF MARKETING INTELLIGENCE.
TRAIN AND MOTIVATE THE SALES FORCE TO SPOT AND REPORT NEW
DEVELOPMENTS.
MOTIVATE DISTRIBUTORS, RETAILERS, AND OTHER INTERMEDIARIES TO PASS ALONG THE IMPORTANT INTELLIGENCE.
HIRE EXPERT OPINION TO COLLECT INFORMATION.
NETWORK EXTERNALLY AND INTERNALLY.
SETUP A CUSTOMER ADVISORY PANEL.
TAKE ADVANTAGE OF GOVERNMENT DATA RESOURCES.
PURCHASE INFORMATION FROM OUTSIDE SUPPLIERS.
MARKETING INTELLIGENCE ON THE INTERNET
INDEPENDENT CUSTOMER GOODS AND SERVICE REVIEW FORUMS.
DISTRIBUTOR OR SALES AGENT FEEDBACK SITES.
COMBO SITES OFFERING CUSTOMER REVIEWS AND EXPERT OPINIONS.
CUSTOMER COMPLAINT SITES.
PUBLIC BLOGS.
Marketing intelligence system
Marketing intelligence on internet.
CREDIT
Philips kotler
Marketing Management : a south Asian perspective
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Prof. Sameer Mathur IIM-L
Marketing Management : DR. Ajeet Kumar Shukla
Slideshare.net
PRESENTATION BY
B. COM, MAHATMA GANDHI KASHI VIDYAPITH
VARANASI
INTERN IIM-L (MARKETING MANAGEMENT)
MENTOR: PROF. SAMEER MATHUR
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