Monitor changing audience dynamics Monitor how the interests of an audience segment change over time to ensure your communications are always relevant.

affinio.com info@affinio.com @affinio

Marketing Intelligence for the CPG Industry

Affinio is the marketing intelligence platform that reveals hidden audience insights at scale.

Staying up to speed with the ever-changing preferences and interests of consumers is a challenge in the consumer packaged goods (CPG) industry. For CPG brands to make it to the checkout, they must intimately understand their target consumer and keep their finger on the pulse of the market.

Understand any audienceUncover the natural audience segments engaging with your product or your competitors’. Get to know them intimately through their interests, affinities, and the content they share.

Identify strategic partnershipsUse a data-backed approach to identify which individuals, brands, media and more influence your audience, and justify your investment in these strategic partnerships.

Create cross-department buyer personas Create data-driven buyer personas that combine psychographic and demographic data. Use personas as a reference point when targeting, informing strategies, building products, and more.

Develop data-driven creativeCreate impactful designs for content, packaging, and ads, by understanding what resonates with your target audience including images, keywords, emojis, and more.

Gain global insights & competitive intelligenceIdentify untapped geographic audience segments, uncover geographic nuances, and understand where you rank within your industry.

Discover hidden audience segmentsUncover natural audience segments impossible to see until now with our advanced audience discovery and graph analysis.

Generate data-driven strategiesLeverage our actionable insights to drive strategic business decisions that will resonate with your audience on a more personal level.

Understand any target audienceGet to know any audience intimately by understanding who they are through their interests, affinities, and the content they share and consume.

How it works

“Genuinely insightful – a word often claimed and rarely delivered against.”

David BoyleEVP Insight, BBC Worldwide

Revealing hidden insights at the world’s leading companies

It’s time to take an audience-first approach to marketing. Let us show you how.

affinio.com info@affinio.com @affinio