what makes an innovative brand infographic
TRANSCRIPT
A St Ives Group Company
innovativeIncite’s Innovation League has revealed which brands consumers perceive to be the most innovative in 2013. Let’s take a closer look to see which brands are seen as most innovative within their industry, and what consumers believe to be the drivers for this innovation.
What makes an
brand?
Find out how innovative your brand is at www.incite.ws/innovation_report
Most innovative brands for 2013
1. BMW
2. Ford
3. Audi
4. Honda
5. Toyota
6. Mercedes Benz
7. Volkswagen (VW)
8. Nissan
9. Vauxhall
10. Hyundai
Automotive
Most innovative brands for 2013
1. Nike
2. Cadbury
3. Heinz
4. Coca Cola
5. Adidas
6. Loreal
7. Kelloggs
8. Walkers
9. Fairy
10. Nivea
FMCG
Most innovative brands for 2013
1. Apple
2. Samsung
3. Sony
4. Microsoft
5. Dyson
6. Google
7. Virgin
8. Panasonic
9. LG
10. Sky
Technology
Most innovative brands for 2013
1. Santander
2. Nationwide
3. First Direct
4. HSBC
5. Barclays
6. Lloyds TSB
7. Natwest
8. Halifax
9. comparethemarket.com
10. Visa
Finance
Most innovative brands for 2013
1. Olay
2. Colgate
3. Avon
4. Oral-B
5. Benefit
6. Liz Earle
7. Clarins
8. Braun
9. Gsk
10. Sensodyne
Health
Most innovative brands for 2013
1. Amazon
2. Tesco
3. Sainsburys
4. Asda
5. eBay
6. John Lewis
7. Marks & spencer
8. Boots
9. Next
10. Ikea
Retail
15%
24%61%
14%
36%50%
14%
30%56%
14%30%
56%
10%
39%51%
33%
38%29%
Good productsCommunication & brandingLeadership
Good productsCommunication & brandingLeadership
Good productsCommunication & brandingLeadership
Good productsCommunication & brandingLeadership
Good productsCommunication & brandingLeadership
Good productsCommunication & brandingLeadership