what makes a great website
Post on 17-Oct-2014
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DESCRIPTION
Introduction to what makes a great website for small businesses and start-ups.TRANSCRIPT
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iMarketingIreland.com
What Makes a Great Business
Website?You
Will Be S
urprise
d!
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A lot of people think it’s just...
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Beautiful Design
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Beautiful Design
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Why?
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A good website must have a
PURPOSE
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SELL STUFF
Donate
Build a listGET FANS
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A great site is...
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100% Goal Focused
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So, what does this mean for your
business?
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1. Content Plan2. Sales Funnel3. Test and Measure
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Content is....
King
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Great content gets...
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Crowds
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and...
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Builds Credibility
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A Sales Funnel and Testing +
Measuring go hand in hand.
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Your OnlineSales
Process
List Sign-up
Quote
Spec
Sale
SALES FUNNEL
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Analytics and A/B Testing.
IMPORTANT!
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Google Analytics and Website Optimizer.
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Test each part of the Sales Funnel.
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TO SALES
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Also, make it easy for people to tell
their friends.
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Typical Checklist includes...
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Conversion FormOne click social bookmarkingRSS feedFacebook integrationCommenting enabledClear designGreat FREE content
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FREE Contentspreads
Virally
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MOST IMPORTANTLY
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HELPPEOPLE
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Be
Useful
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Have
CoolStuff
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and you will get...
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lots of...
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View your website as a...
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1 - 2 - 1
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conversation...
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with your
Customer
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Now you know the key to a
great website.
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Check out iMarketingIreland.com/blog
for some cool Internet marketing tips.
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CREDITS: Images from Flickr Creative Commons
Slide 9 http://www.flickr.com/photos/laffy4k/4564776861/
Slide 12 http://www.flickr.com/photos/a-k-o/3080614645/
Slide 14 http://www.flickr.com/photos/jamescridland/613445810/
Slide 16 http://www.flickr.com/photos/yakobusan/2363688612/
Slide 22 http://www.flickr.com/photos/satguru/3712855369/
Slide 33 http://www.flickr.com/photos/amagill/3366720659/
http://www.imarketingireland.com/