what makes a great product manager?
TRANSCRIPT
What makes a Great Product Manager?
David PinchesTarigo
David Pinches
Mainframe to Mobile
UK & InternationalSME
&Enterprise
TechTo
Commercial
LeedsMarsLotusSPCQSP
SAGEIRIS
Scott LogicOAK
Introduction Product Managers – Mixed Origins Product Management – Skills Matrix What Gets In The Way Discussion Download the Skills Matrix
Agenda
Sales • Sales• Pre Sales
Tech• R&D• Support/
Services
External
• Customer• Channel
Routes to Product Management
Skills, Attributes, Experience
Skills, Attributes, Experience
Product KnowledgeBUT
Market KnowledgeBUT
Analytic Skills
Commercial Acumen
ListeningCommunication
Persuasion
Confidence through Evidence
High and Detailed Level Operator
KnowledgePM Experience & SkillsCommercial AcumenOther Key Skills
4 way matrix
Product Manager – Skills Matrix
Product Management – Experience & Skills
Now 1-10
Desired1-10
Knowledge and use of a PM Methodology / ProcessMarket Orientated / Evidence Based
Driven by Self Opinion
Ability to Operate at Senior Level
Organisational / Project Management
Product Management – Skills MatrixKnowledge Now
1-10Desired1-10
Target Market
Market Needs
Product Knowledge Functional Breadth & DepthTechnical Knowledge
Competitive Knowledge
Commercial Acumen Now 1-10
Desired1-10
Managing Product as a Business
Building Business Case
Pricing Skills & Experience
Product Marketing SkillsAnalytical Skills
Other Key Skills Now 1-10
Desired1-10
Collaborative Working
Negotiation
Prioritisation
Communication
Leadership
Experiences• Product Use• Market Immersion• Awareness of Trends• Business/Commercial
Skills• Communication - all
levels• Analysis/Priority
Mgmt• Evidence based• Multi Tasking
DP Preferences
Product Management – Experience & Skills
Now 1-10
Desired1-10
Follow Methodology
Total Market Orientated
Self opinion driven
Operate at senior level
Evidence based
What stops a PM developing and / or using these skills?
Knowledge Now 1-10
Desired1-10
Market
Market Needs
Product Knowledge Functional Breadth & DepthTechnical Knowledge
Commercial Acumen Now 1-10
Desired1-10
Revenue or P&L mix understandingBusiness case / plan skills
Pricing skills
P&L
Other Key Skills Now 1-10
Desired1-10
Collaborative
Negotiation
Prioritisation
Presentation
ProductGuru
What should product managers not do?
Work Outside The Definition of the Role
The Role Agreed & Continuously Reinforced
by the Executive Team
PM
Support
R&D
Pre Sales
Prod Mkt
Need to spread the load
Clearly Defined & Understood Role Reinforced by PM Leadership Develop knowledge / skills around the
matrix Spread the load – A piece at a time Assess yourself and monitor progress
Conclusion
Discussion
What Nextwww.productmanagementcentral.com