What major types of Marketing Intermediaries Occupy this

Sector?

MONARCH LAKHANPAL

NIT JALANDHAR

What is retailing ?

Activities of selling goods or services directly to final consumers for personal

and non business use .

Who are retailers?

Any business enterprise whose sales mainly comes from retailing

>Store retailers

>Non-store retailers

>Corporate retailing and

franchising

Types of Store Retailers

Speciality store –Narrow product line .

Departmental Store –Several product lines

SupermarketLarge , low cost , low margin,

high volume ,self service stores.

Drug storePrescription and Pharmacies , health and beauty

aids

Discount store Low price ,Low margin , High volume stores

Extreme value store More restricted merchandise mix ;

lower prices

Off price retailer Leftover goods , overruns , irregular , merchandise sold at less than retail .

Factory outlets .

Types of Non store retailing

-Direct Selling-Direct marketing

-Automatic vending-Buying service

Direct sellingA sales person goes to home of a host who has invited friends ;

Sales person demonstrates the product and takes the order .

DIRECT MARKETINGIncludes telemarketing ; television direct response ; and electronic shopping .

US online sales are estimated to be $ 210 billion with travel being the biggest industry ($80 billion) in 2009

Automatic vendingVending machines are found in factories , offices , large retail stores, and hotels .

Buying service

Storeless retailer servicing a specific clientele

-large organisations – who are entitled to buy

from a list of from list of retailers who have agreed to give discounts

Corporate RetailingIndependently owned organizations which work

under a brand name and achieve greater economies , greater purchasing power , wide and

better trained employees that independent stores can usually get

Corporate retail stores –Two or more outlets

owned and controlled , merchandising and selling .

Voluntary chain –Wholesaler sponsored group of independent

retailers engaged in bulk buying

Retailer cooperativeindependent retailers using central buying

organization

Franchise organization

Contract association with franchisor and

franchisees , popular in a number of product and services

Merchandising conglomerate

Corporation that combines several diversified retailing lines and forms under

a central ownership

WHOLESALINGActivities in selling goods or services to those who buy for resale or business use

Difference between retailer and wholesaler

•Less promotion than retailers•Larger transaction than retailers•Government norms are different for both

•Merchant wholesalers :•Full –Service wholesalers•Limited service wholesalers•Brokers and Agents•Manufacturers and retailers’ branches•Specialized wholesalers

Types of wholesalers

Managers select a set of warehouses and transportation carriers that will deliver the goods to final destinations in the desired time at lowest cost

Market Logistics include :>Order Processing>Warehousing>Inventory>Transportation

LOGISTICS