major intermediaries
TRANSCRIPT
There are a no. of sub-steps, that are called
Major Marketing
IntermediariesA presentation by Shalvi Rathi,MNNIT Allahabad under
Prof.Sameer Mathur,IIM Lucknow,Marketing internship 2015
What is retailing?Retailing includes all the activities in selling goods or services directly to final consumers for personal, non-business use.
3.1 Corporate chain store(Two or more outlets owned and controlled, employing central buying and
merchandising, and selling similar lines of merchandise)
3.2Voluntary chain( A wholesaler-sponsored group of independent retailers engaged in bulk
buying andcommon merchandising)
3.3 Retailer cooperative( Independent retailers using a central
buying organization and joint promotionefforts.)
WholesalingWholesaling includes all the activities in selling goods or services to those who buy for resale
orbusiness use.
Why have wholesalers at all when we have retailers?
Selling and Promoting
Transportation
Warehousing
Bulk breaking Financing
Market logistics includes planning the infrastructure to meet demand, then
implementing andcontrolling the physical flows of
materials and final goods from points of origin to points of use, to
meet customer requirements at a profit
Four step system
Deciding on the company’s value proposition to its customers
Selecting the best channel design and network strategy for reaching the customers
Developing operational excellence in sales forecasting, warehouse management, transportationmanagement, and materials management
Implementing the solution with the best information systems, equipment, policies, and procedures
The magical Equation
Each possible market-logistics system will lead to the following cost:
M=T +FW+VW+Swhere M = total market-logistics costT =total freight cost VW =total variable warehouse
costsS =total cost of lost sales due to average delivery delay