what local merchants are missing with local
TRANSCRIPT
WHAT LOCAL MERCHANTS ARE MISSINGWITH SOCIAL MEDIA
2/3of small local businesses use social mediafor marketing.
66%of small local businesses told us they usedsocial media for marketing
Yet despite broad adoption results withsocial have been DISAPPOINTING.
38%said they had not seen any return on the moneythey’d spent on social media.
WHAT'S THE PROBLEM?
BUT MORE IMPORTANTLY
37%shockingly seem to be using the medium withouthaving any expectations at all.
