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    WHAT LIES BELOW eTOMLEVEL 3?

    J an 2010

    Author: Mingjun Shan, Wenjie Zhu, Sihao Li, Qibiao Chen

    WHITE PAPER

    The Business Process Framework (eTOM) has been

    widely adopted in our industry. Its evolution must

    continue in order to satisfy TM Forum members

    actualimplementation of the eTOM.

    This white paper offers a justification for the future of

    eTOM, below level 3, and how this can be achieved.

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    Contents:

    1. Introduction.............................................................................................42. What Is the Current and Future eTOM?.................................................53. Why Do We Need eTOM Level 4+? .....................................................10

    3.1. What Does eTOM Level 4+ Bring To Us?......................................................133.2. Why Huawei Interested? ..............................................................................14

    4. Who Will Use eTOM Level 4+?..............................................................155. When Would You Do Itthe Future of eTOM?....................................166. Where Are The Impacts?......................................................................197. How Do You Go Below Level 3? ..........................................................218. Glossary.................................................................................................239. Reference..............................................................................................24

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    Contents of Figures:

    Figure 1 eTOM Level 2 Core Processes in Operation Domain...........................6Figure 2 eTOM level 3 Bill Invoice Management Business Process Segment ...7 Figure 3 Manage Revenue Assurance Operations Process Segment ................8Figure 4 eTOM level 4 Apply Pricing, Discounting Adjustment & Rebates

    Business Process Segment (for example).........................................................9

    Figure 5 Level 3 Process Flow Advice of Charge .................................................12Figure 6 Level 4 Process Flow Advice of Charge .................................................13Figure 7 eTOM Decomposition Driven by Business Requirement .......................17Figure 8 Lifecycle of TM Forum Frameworks..........................................................19

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    1. INTRODUCTION

    During the course of implementations, such as dialogue with service providers and

    operators and implementing solutions for customers, Huawei uses the Business

    Process Framework (eTOM). Huawei shares a common view in the industry that

    eTOM v8.0 and its previous versions can be seen as the only business process

    reference model. In many cases, a more detailed process framework is required.

    This led to the writing of this white paper.

    Based on Huaweis experience in Telecom Management Industry, the

    requirements of service providers and operators, this white paper addresses a

    future view of the eTOM. The paper reviews the history, presents the current

    situation, and the presents a possible future of the eTOM.

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    2.WHAT IS THE CURRENT AND FUTURE eTOM?

    The eTOM business process framework is the most widely accepted and adopted

    standard for business processes in the telecommunications industry and other

    relevant management area. The eTOM delivers a business process

    model/framework for use by operators, service providers and others organizations

    within the telecommunications and related sectors industry. As with other sets of

    business standards, eTOM is regularly updated. The current version is Version 8.0.

    The eTOM model consists of Level-0, Level-1, Level-2 and Level-3 business

    processes in the eTOM 8.0 release. The process structure in eTOM uses hierarchical

    decomposition, so that the business processes of the enterprise are successively

    decomposed in a series of levels. Process descriptions, inputs and outputs, as well

    as other key elements are defined. The eTOM process model depicts process flows

    in a vertical swim lane approach that drives end-to-end process and process

    flow-through between the customer and the supporting services, resources and

    supplierspartners.

    A. The Current eTOM

    This section describes the current structure of eTOM business framework.

    1) Level 0:

    At the overall conceptual level, eTOM business framework shows business

    activities that distinguish operational customer-oriented processes from

    management and strategic processes. There are three L0 process areas:

    Strategy, Infrastructure and Product, Operations, and Enterprise Management.

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    2) Level 1:

    Below the conceptual level, the level 1 eTOM model provides a more detailed

    view of the enterprise processes. The model shows eight horizontal process

    groupings and seven end-to-end vertical process groupings that are required to

    support customers and to manage the business.

    3) Level 2:

    Level 2 processes are often referred to as core processes. A core process is a key

    activity or cluster of activities which must be performed in an exemplary manner

    to ensure an organizations continued competitiveness because it adds primary

    value to an output; the process achieves a key business goal. A typical

    characteristic of a L2 process is that it manages the life of some key group of

    business entities, such as customer orders. The figure below shows eTOM L2

    processes within the Operations process area.

    Operations

    Fulfillment Assurance Billing & RevenueManagement

    Operations Support& Readiness

    Service Management &Operations

    Resource Management &Operations

    Supplier/Partner Relationship

    Management

    Customer RelationshipManagement

    Retention & Loyalty

    Customer Interface Management

    Selling

    Resource Data Collection & Distri bution

    Supplier/Partner Interface Management

    S/P

    Performance

    Management

    S/P Problem

    Reporting &

    Management

    S/P

    Requisition

    Management

    Resource

    Provisioning

    Resource

    Trouble

    Management

    Resource

    Performance

    Management

    Service

    Quality

    Management

    Service

    Problem

    Management

    Customer

    QoS/ SLA

    Management

    S/P Settlements

    & Payments

    Management

    Service Guiding

    & Mediation

    Marketing

    Fulfillment

    Response

    S/PRM

    Support &

    Readiness

    SM&O

    Support &

    Readiness

    RM&O

    Support &

    Readiness

    CRM

    Support &

    Readiness

    Service

    Configuration

    & Activation

    Order

    Handling

    Problem

    Handling

    Bill Payments & Receivables Mgt.

    Bill InvoiceManagement

    ManageBilling Events

    Charging

    Bill InquiryHandling

    Resource Mediation

    & ReportingManage

    Workforce

    Figure 1 eTOM Level 2Core Processes in Operation Domain

    4) Level 3:

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    A level 2 process can be decomposed in level 3 processes. Level 3 includes tasks

    and associated detailed success model business process flows. The detail is

    essential to ensure every action adds value to the business or is an essential

    requirement.

    Produce & DistributeBill

    Create Customer BillInvoice

    Apply Pricing,Discounting,

    Adjustments &Rebates

    Bill InvoiceManagement

    Figure 2 eTOM level 3Bill Invoice Management Business Process Segment

    B. The Future eTOM

    Previously it was thought that at Level 4, steps and assoc iated detailed

    operational process flows with error conditions and product and geographical

    variants, were defined. While they still involve more detail business process flows

    defined at level 3, the thought is that they no longer specify the operation

    environment and including the multiplex scenarios showing the details of

    alternative actions, failure and error recovery. This is left to process steps that exist

    below the lowest level task.

    5) Level 4:

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    This work is an important step in the evolution of the Process Framework. Many

    members find the need to decompose the framework further and perform this

    task on their own. The L4 level of decomposition will relieve members of this task,

    while providing a consistent set of processes at this level. The level of processes is

    often also used as the basis for the identification of SOA Services and TM Forum

    Business Services (aka Contracts). An upcoming section of this white paper will

    further describe why lower levels of decomposition are needed.

    At levels below L3 decision points are often introduced to show optional paths

    that can be taken within a process flow. This is typical because processes at this

    level represent the level of tasks where dec isions typically are made.

    Some Level 4 processes exist today in the eTOM as shown in the figure below.

    ResolveRevenueAssuranceTrouble

    CloseRevenueAssuranceTroubleReport

    AssessRevenueAssuranceTrouble

    ReportRevenueAssurance

    CreateRevenueAssuranceTroubleReport

    Track&ManageRevenueAssuranceTroubleResolution

    MonitorRevenueAssuranceControls

    Manage RevenueAssurance Operations

    Figure 3Manage Revenue Assurance Operations Process Segment

    The figure below shows proposed new L4 processes for the Apply Pricing,

    Discounting, Adjustments, & Rebates within the L2 Bill Invoice Management

    process.

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    Figure 4 eTOM level 4Apply Pricing, Discounting Adjustment & Rebates Business Process Segment (for

    example)

    6) Level 5+:

    Level 5 delivers further decomposition into lower level tasks and associated

    operational process flows where required. There is no common understanding

    regarding what the picture is looked like below level 5 and whether

    standardization is needed. However, Hauwei believes the eTOM, in many cases,

    could be decomposed even below level 5 to satisfy certain the business

    requirements.

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    The eTOM business process framework has been decomposed to level 3.

    Looking at the description of the majority of the L3s, it is apparent that a number

    of sub-tasks are represented. Because of this, it may cause misunderstanding and

    confusion regarding inputs and outputs of the L3 processes. This may also lead to

    misunderstanding/confusion of an applications functionality and interfaces

    developed to support the processes. This can present challenges when

    integrating produc t components from different vendors.. Furthermore, in single

    end-to-end business process, the various departments in an enterprise may not

    fully understand their own responsibilities and boundaries between processes. This

    can lead to the collaboration inefficiency and increased operation costs among

    the multiple departments which are involved in the end-to-end business process.

    The end result may cause a potential loss of customers and decrease in core.

    In addition, service providers / operators and vendors may not have same

    understanding of eTOM business process framework at level 3. When this happens,

    the produc ts provided by a vendor may not satisfy the requirements from the

    service provider / operator. The vendor may have to modify the applications after

    installation to fit the service providers / operators requirements. This can result in

    an increase in development costs and delivery cycle.

    In consideration of this analysis, the business processes and corresponding

    descriptions of eTOM can be further refined and clarified decomposing L3

    processes to lower levels where possible. This can be demonstrated by the

    following example of Advice of Charging process flow shown at Level 3 and Level

    4.

    The following diagram is the Level 3 Process Flow Advice of Charge which is

    contained in eTOM document ofGB921F 7.5 Example Process Flows.

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    Figure 5 Level 3 Process Flow Advice of ChargeExamining the L3 descriptions of the processes in Figure 5, reveals several sub-tasks

    that are performed. The Apply Pricing, Discounting & Rebate business process

    can be decomposed to 3 tasks which are:

    Obtain Billing Event

    Determine Customer Ac count

    Review Agreed Customer Bill Adjustment.

    The Create & Deliver Bill business process can be decomposed to 3 tasks which

    are:

    Design & Develop Invoicing Process

    Render & Format Invoice

    Verify Invoice Quality

    Deliver Electronic Invoice

    Store Customer Invoice.

    It is apparent that the Design & Develop Invoicing Process should not be part of

    this flow. This may lead to misunderstanding for vendors during produc t

    development. After further decomposition, the level 4 business process is shown in

    below figure.

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    Figure 6 Level 4 Process Flow Advice of Charge

    In the L4 process flow Advice of Charge, the task Design & Develop Invoicing

    Process can be removed. Hence, the eTOM level 4 decomposition clarifies and

    refines the L3 business process and provides better direction to the product design

    and development for vendors.

    3.1. WHAT DOES eTOMLEVEL 4+BRING TO US?

    What eTOM Level 4+ brings to us can be seen from service provide and vendor s

    perspective.

    For the service provider, a further decomposed eTOM business process framework

    contains more detailed standardized business process that can be used to

    construct flows for service providers and operators. Service providers have a

    better understanding of each business process to satisfy their customers needs

    and enhance the customers experience. Internal to the organization, eTOM helps

    employees in various departments understand their responsibilities and process

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    boundaries. It increases the efficiency of internal collaboration and reduces

    operating costs.

    Vendors benefit because a clearer understanding of the interfaces between

    different functional modules and the essential functionalities represented by the

    business processes. Integration costs can be significantly reduced. Moreover,

    vendors can clearly realize the business requirements from their customers

    because of additional detail provided by the further decomposition of the eTOM.

    It leads to reduction of development costs and delivery cycle by providing more

    precise application requirements, which better satisfies the needs of their

    customers, reducing necessary application modification.

    3.2. WHY HUAWEI INTERESTED?

    From Huawei's perspective, as a vendor, serving the customers and satisfying

    customer demand is the fundamental driving force of our development.

    Based on eTOM level 4+ decomposition, Huawei can better realize the business

    requirements from service providers because this further level of detail

    1) Helps eliminate business process understanding gaps between Huawei and

    its customers, so that applications better satisfy customers requirements

    2) Identifies each functional module s interface and its essential functionality

    in support of business processes, which reduce integration difficulty and

    costs

    3) Enhancing the core competitiveness of the applications by

    comprehending and implementing the L4+ eTOM business process

    framework.

    It is expec ted to see the further decomposition of the eTOM Business Process

    Framework to assist Huawei in achieving further business success.

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    4.WHO WILL USE eTOMLEVEL 4+?

    All the roles played by organizations in the industrys value chain, actually, may be

    interested in this level of decomposition in the eTOM Business Process Framework,

    whether they are service providers, vendors, application/system suppliers and so

    forth. The eTOM level 4+ decomposition specifies and clarifies the description of

    each business process. After decomposition, each business process will be more

    distinct and specific.

    Employees working for organizations may utilize the eTOM level 4+ processes to

    identity the duties and responsibilities of different departments. As discussed

    earlier, it would increase the efficiency in team work and collaboration between

    various departments. Hence it decreases the operation costs and improves

    operation efficiency.

    The suppliers/partners could improve and enhance the business ability, network

    capability, service management and so forth for smoothly interacting with the

    service providers infrastructure with specific business processes of

    suppliers/partners part in eTOM.

    The vendors could understand the prac tical service requirements from the eTOM

    level 4+ decomposition used as functional requirements in product design and

    development. This results in producing applications more closely aligned with a

    customers requirements and increasing core competitiveness.

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    5.WHEN WOULD YOU DO IT THE FUTURE OF

    ETOM?

    The history of operation mapping can be traced to TOM (Telecom Operation

    Map), whose focus was to be a standardization of service management and

    service procedure for the telecom industry. eTOM expanded its architecture to an

    enterprise wide view, with the aim to also provide a detailed description ofe-commerce. In general it is leveraging the gap between enterprise

    management, marketing business support, customer care, vendor and variety of

    roles played by partners.

    There are two dimensions in consideration of the future of eTOM, horizontal, and

    vertical development. The horizontal direc tion is to extend as necessary based on

    new business requirements. The vertical direction is to extend as necessary

    following a TOP-DOWN approach to build the -TOM hierarchy. The following figure

    depicts these two dimensions.

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    To manage customer experience is becoming one of the top level areas of

    interest in the telecom industry. This requires increased service operation

    support. At the top of the eTOM hierarchy, the interface to the customer

    might be a critical factor in implementing a customer experience plan. The

    starting point may be exemplified as customer care, various payment options,

    or, in general, an improved billing interface for the customer.

    3) Service orientation

    The era of telecom, with the emergence of co-existing varieties of IP/voice

    services, beyond all doubts, the service oriented concept is necessary for

    application development, which might lead a refinement for the operation of

    the business as a result.

    Therefore, it is necessary to develop the eTOM level 3 to keep our pace with

    emerging new business models, to focus on customer experience management,

    and to be led by service oriented concepts.

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    6.WHERE ARE THE IMPACTS?

    The eTOM, SID, Integration Framework (including TM Forum interfaces), TAM and

    others form a systematized standard for operation systems and software. The

    eTOM decomposition influences the evolution of the SID, the Integration

    Framework, and the TAM, and vice versa. In fact, the eTOM reveals and

    standardizes the basic functionally requirements. The further eTOM decomposition

    will drive a requirement of more detailed information model, new interfaces and

    business services, as well as new application functionalities. And the further

    development of these frameworks will have an effect on business processes.

    Figure 8 Lifecycle of TM Forum Frameworks

    In general, SID focuses on the analysis of information model and provides the

    entities upon which the business processes act. The Integration Framework

    emphasizes the functionality/capabilities as well as the interfaces between

    difference modules and business services necessary to construct an application

    and support interoperability. The TAM provides an application-oriented view of

    the other three frameworks.

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    The eTOM, SID, Integration Framework and TAM should be viewed as a whole

    picture. They are inter-related and should be consistent with each other. The

    eTOM decomposition may lead to refining and extending the SID helping even to

    develop and standardize lower levels of SID Aggregate Business Entities (ABEs).

    The TAM, Integration Framework, and other TM Forum work products need inputs

    from eTOM and SID.

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    7.HOW DO YOU GO BELOW LEVEL 3?

    Decomposition and refining of eTOM business process framework to lower levels

    must be accomplished by following a set of guidelines. Otherwise there may be

    quite a diversity of processes at the lower levels. This diversity may cause

    arguments between difference service providers and vendors because of

    difference points of views at eTOM level 4+. It isn t easy to work forward below

    level 3.

    One of the techniques used by Huawei Billing L4s Contribution was semantic

    analysis. In linguistics, semantic analysis is the process of relating syntac tic

    structures, from the levels of phrases, clauses, sentences and paragraphs to the

    level of the writing as a whole, to their language-independent meanings,

    removing features specific to particular linguistic and cultural contexts, to the

    extent that such a project is possible. The elements of idiom (a fixed distinctive

    expression whose meaning cannot be deduced from the combined meanings of

    its actual words) and figurative speech, being cultural, must also be converted

    into relatively invariant meanings.

    Semantic analysis is much like sentence diagramming that we all learned at an

    early age. The descriptions of L3 processes can be used and analyzed to begin

    identifying L4 processes.

    This is accomplished by performing semantic analysis on the description of a

    process:

    Look for nouns (entities) upon which actions are performed

    Look for verbs that act on nouns (entities)

    Look for phrases that imply actions on nouns (entities).

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    Caution: Verbs and phrases may represent processes in other areas of the

    framework that interact with the processes being identified.

    Semantic Analysis should be considered as just another of the many techniques

    described in the User Guidelines for eTOM (GB921-U) that can be used to

    decompose processes. The techniques can be viewed as supplemental to the

    techniques currently in use within an organization. Often, Semantic Analysis is

    carried out iteratively with other techniques and may result in updating the

    description of a process to which Semantic Analysis was originally applied. The

    goal would be that the final decomposition(s) are consistent with the parent

    process description(s) from a Semantic Analysis viewpoint.

    For simple L3 processes whose description is brief, such as Close Service

    Performance Degradation Report and Audit Data Collection & Distribution,

    decomposition to L4 may not be possible.

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    8.GLOSSARY

    eTOM Business Process Framework

    FMC

    LTE Long Term Evolution

    M2M Machine to Machine

    SID Information Framework

    TAM Application Framework

    TIP Interface Framework

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    9.REFERENCE

    GB921: Concepts and Principles, TM Forum, 2009.

    GB921-D: Process Decompositions & Descriptions R8-0, TM Forum, 2009.

    GB921F: Example Process Flows, TM Forum, 2009.

    The eTOM: A Business Process Implementers Guide, John P. Reilly & Mike Kelly, TM Forum,

    2009.