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What Lies Ahead

by mukifounder and ceo, pepper square

in Social Media for Human Capital Management – HCMnext Conference, Pune

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It is all about engagement

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Lack of engagement

Aspiring employees are impatient for answers

Lack of timely answers and non-existent communication avenues leads to an unwanted, often unwarranted, negative outlook

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Earned media

Your employees, past and present, are already talking about you. Can you acknowledge them and use their testimonials?

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Can you provide instant engagement to aspiring talent?

Paid media

Tweet DelJOBS

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Aggregate publicly available information

Maintain notes to aid in decision making

Directly interact with the person whenever required

Maintain complete history of all interactions

Talent profile management

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• Find potential talent

• Conduct recruitment drives online

• Monitor brand advocacy

External Social Media

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• Easy resource sharing within organization

• Swift networking with peers and experts

• Continuous feedback from employees

Internal Social Media

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• Know the popular perception of your brand

• Find out who are your top influencers and advocates

• Know what are the most discussed aspects of your brand

Brand monitoring

What you need to look for?

Select the tool which is good for you

Empower your

decision makers

Move from monitoring

to participation

Listen, analyze

and engage

One dashboard to control

& moderate

Teams, roles & moderation capabilities

Powerful automationTo create enterprise grade workflows

Real time analytics tailored to your business goals.

Integration with 3rd party services like basecamp, zendesk, salesforce & internal proprietary apps

Is the product enterprise ready?

Social recruitment directory

• Entelo • TalentBin

Recruitment - Acquisition, Engagement, Filtering and Performance

• Findly - social connectors to aggregate talent profiles across network

Email based recruitment

• Recruiterbox• Lesshr - more powerful version of

Recruiterbox• NotchUp - post ads of job openings

on many different networks

Products focused in Human Resources

Social Media products

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Metrics and measurements

Phase Metrics (month on month)

Improved stickiness

o Total visitorso Unique visitorso FB posts and Twitter re-tweets (impressions)

Engaged user

o Repeat visitorso Shareable contento Participations

Gain mindshare

o Tools usageo Forums visitors and commentso Social CRM tickets

Exhibit Leadership

o Inquirieso Referralso Conversions

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www.peppersquare.com

thank you for your time

muki@peppersquare.com