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What Lies Ahead
by mukifounder and ceo, pepper square
in Social Media for Human Capital Management – HCMnext Conference, Pune
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It is all about engagement
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Lack of engagement
Aspiring employees are impatient for answers
Lack of timely answers and non-existent communication avenues leads to an unwanted, often unwarranted, negative outlook
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Earned media
Your employees, past and present, are already talking about you. Can you acknowledge them and use their testimonials?
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Can you provide instant engagement to aspiring talent?
Paid media
Tweet DelJOBS
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Aggregate publicly available information
Maintain notes to aid in decision making
Directly interact with the person whenever required
Maintain complete history of all interactions
Talent profile management
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• Find potential talent
• Conduct recruitment drives online
• Monitor brand advocacy
External Social Media
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• Easy resource sharing within organization
• Swift networking with peers and experts
• Continuous feedback from employees
Internal Social Media
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• Know the popular perception of your brand
• Find out who are your top influencers and advocates
• Know what are the most discussed aspects of your brand
Brand monitoring
What you need to look for?
Select the tool which is good for you
Empower your
decision makers
Move from monitoring
to participation
Listen, analyze
and engage
One dashboard to control
& moderate
Teams, roles & moderation capabilities
Powerful automationTo create enterprise grade workflows
Real time analytics tailored to your business goals.
Integration with 3rd party services like basecamp, zendesk, salesforce & internal proprietary apps
Is the product enterprise ready?
Social recruitment directory
• Entelo • TalentBin
Recruitment - Acquisition, Engagement, Filtering and Performance
• Findly - social connectors to aggregate talent profiles across network
Email based recruitment
• Recruiterbox• Lesshr - more powerful version of
Recruiterbox• NotchUp - post ads of job openings
on many different networks
Products focused in Human Resources
Social Media products
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Metrics and measurements
Phase Metrics (month on month)
Improved stickiness
o Total visitorso Unique visitorso FB posts and Twitter re-tweets (impressions)
Engaged user
o Repeat visitorso Shareable contento Participations
Gain mindshare
o Tools usageo Forums visitors and commentso Social CRM tickets
Exhibit Leadership
o Inquirieso Referralso Conversions
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www.peppersquare.com
thank you for your time