what i've learned from marketing
Post on 21-Oct-2014
257 views
DESCRIPTION
Lesons from my professional career in MarketingTRANSCRIPT
![Page 1: What I've Learned From Marketing](https://reader031.vdocuments.us/reader031/viewer/2022012321/544716acb1af9ff83a8b46e3/html5/thumbnails/1.jpg)
MarketingWhat I’ve learned from
![Page 2: What I've Learned From Marketing](https://reader031.vdocuments.us/reader031/viewer/2022012321/544716acb1af9ff83a8b46e3/html5/thumbnails/2.jpg)
Marketing is a war of perceptions
not products or brands
![Page 3: What I've Learned From Marketing](https://reader031.vdocuments.us/reader031/viewer/2022012321/544716acb1af9ff83a8b46e3/html5/thumbnails/3.jpg)
A company’s main concern should be
Marketing
![Page 4: What I've Learned From Marketing](https://reader031.vdocuments.us/reader031/viewer/2022012321/544716acb1af9ff83a8b46e3/html5/thumbnails/4.jpg)
Marketing doesn’t create needs, it provokes
desire & motivation
![Page 5: What I've Learned From Marketing](https://reader031.vdocuments.us/reader031/viewer/2022012321/544716acb1af9ff83a8b46e3/html5/thumbnails/5.jpg)
Make sure your marketing footprint is
coherent
![Page 6: What I've Learned From Marketing](https://reader031.vdocuments.us/reader031/viewer/2022012321/544716acb1af9ff83a8b46e3/html5/thumbnails/6.jpg)
& keep a step forward
Break the
![Page 7: What I've Learned From Marketing](https://reader031.vdocuments.us/reader031/viewer/2022012321/544716acb1af9ff83a8b46e3/html5/thumbnails/7.jpg)
Keep some mystery aro
und your bran
d
![Page 8: What I've Learned From Marketing](https://reader031.vdocuments.us/reader031/viewer/2022012321/544716acb1af9ff83a8b46e3/html5/thumbnails/8.jpg)
A Brand should be easy
to remember
![Page 9: What I've Learned From Marketing](https://reader031.vdocuments.us/reader031/viewer/2022012321/544716acb1af9ff83a8b46e3/html5/thumbnails/9.jpg)
benefitsPresent your brand or product through
not features
![Page 10: What I've Learned From Marketing](https://reader031.vdocuments.us/reader031/viewer/2022012321/544716acb1af9ff83a8b46e3/html5/thumbnails/10.jpg)
Spend time defining your differentiation
![Page 11: What I've Learned From Marketing](https://reader031.vdocuments.us/reader031/viewer/2022012321/544716acb1af9ff83a8b46e3/html5/thumbnails/11.jpg)
Describe your positioning in 1 sentence
![Page 12: What I've Learned From Marketing](https://reader031.vdocuments.us/reader031/viewer/2022012321/544716acb1af9ff83a8b46e3/html5/thumbnails/12.jpg)
Choose different colors than the competition
![Page 13: What I've Learned From Marketing](https://reader031.vdocuments.us/reader031/viewer/2022012321/544716acb1af9ff83a8b46e3/html5/thumbnails/13.jpg)
It’s better to create
a new brand rather than having several sub-brands
![Page 14: What I've Learned From Marketing](https://reader031.vdocuments.us/reader031/viewer/2022012321/544716acb1af9ff83a8b46e3/html5/thumbnails/14.jpg)
A product line should have
one target only, not everyone
![Page 15: What I've Learned From Marketing](https://reader031.vdocuments.us/reader031/viewer/2022012321/544716acb1af9ff83a8b46e3/html5/thumbnails/15.jpg)
Make sure your brands’ names
are different, not similar
![Page 16: What I've Learned From Marketing](https://reader031.vdocuments.us/reader031/viewer/2022012321/544716acb1af9ff83a8b46e3/html5/thumbnails/16.jpg)
Combine your
talents with
complementary brands
![Page 17: What I've Learned From Marketing](https://reader031.vdocuments.us/reader031/viewer/2022012321/544716acb1af9ff83a8b46e3/html5/thumbnails/17.jpg)
Figure out what your
complementary products are
![Page 18: What I've Learned From Marketing](https://reader031.vdocuments.us/reader031/viewer/2022012321/544716acb1af9ff83a8b46e3/html5/thumbnails/18.jpg)
Collect good practices from others
& add your own touch
![Page 19: What I've Learned From Marketing](https://reader031.vdocuments.us/reader031/viewer/2022012321/544716acb1af9ff83a8b46e3/html5/thumbnails/19.jpg)
Segment your customers by profitability
![Page 20: What I've Learned From Marketing](https://reader031.vdocuments.us/reader031/viewer/2022012321/544716acb1af9ff83a8b46e3/html5/thumbnails/20.jpg)
Make sure you
perceive your brand the same way
your customers do
![Page 21: What I've Learned From Marketing](https://reader031.vdocuments.us/reader031/viewer/2022012321/544716acb1af9ff83a8b46e3/html5/thumbnails/21.jpg)
Educate your prospects & clients…
![Page 22: What I've Learned From Marketing](https://reader031.vdocuments.us/reader031/viewer/2022012321/544716acb1af9ff83a8b46e3/html5/thumbnails/22.jpg)
…for F R E E
![Page 23: What I've Learned From Marketing](https://reader031.vdocuments.us/reader031/viewer/2022012321/544716acb1af9ff83a8b46e3/html5/thumbnails/23.jpg)
Go to the field & learn from your clients
![Page 24: What I've Learned From Marketing](https://reader031.vdocuments.us/reader031/viewer/2022012321/544716acb1af9ff83a8b46e3/html5/thumbnails/24.jpg)
Ask people WHY they buy from you
![Page 25: What I've Learned From Marketing](https://reader031.vdocuments.us/reader031/viewer/2022012321/544716acb1af9ff83a8b46e3/html5/thumbnails/25.jpg)
Hold
in-store
eventsafter
hours
![Page 26: What I've Learned From Marketing](https://reader031.vdocuments.us/reader031/viewer/2022012321/544716acb1af9ff83a8b46e3/html5/thumbnails/26.jpg)
Find out what you’re great at
![Page 27: What I've Learned From Marketing](https://reader031.vdocuments.us/reader031/viewer/2022012321/544716acb1af9ff83a8b46e3/html5/thumbnails/27.jpg)
& stick to it
![Page 28: What I've Learned From Marketing](https://reader031.vdocuments.us/reader031/viewer/2022012321/544716acb1af9ff83a8b46e3/html5/thumbnails/28.jpg)
Transform your brand into an
experience
![Page 29: What I've Learned From Marketing](https://reader031.vdocuments.us/reader031/viewer/2022012321/544716acb1af9ff83a8b46e3/html5/thumbnails/29.jpg)
Involve your audience into your projects We love to feel important
![Page 30: What I've Learned From Marketing](https://reader031.vdocuments.us/reader031/viewer/2022012321/544716acb1af9ff83a8b46e3/html5/thumbnails/30.jpg)
Play with your
customer’s senses
![Page 31: What I've Learned From Marketing](https://reader031.vdocuments.us/reader031/viewer/2022012321/544716acb1af9ff83a8b46e3/html5/thumbnails/31.jpg)
Tease & reward your audience
![Page 32: What I've Learned From Marketing](https://reader031.vdocuments.us/reader031/viewer/2022012321/544716acb1af9ff83a8b46e3/html5/thumbnails/32.jpg)
Get personal & truly care about your clients
![Page 33: What I've Learned From Marketing](https://reader031.vdocuments.us/reader031/viewer/2022012321/544716acb1af9ff83a8b46e3/html5/thumbnails/33.jpg)
Don’t lie, don’t hide
![Page 34: What I've Learned From Marketing](https://reader031.vdocuments.us/reader031/viewer/2022012321/544716acb1af9ff83a8b46e3/html5/thumbnails/34.jpg)
Find out your target’s
common interests
![Page 35: What I've Learned From Marketing](https://reader031.vdocuments.us/reader031/viewer/2022012321/544716acb1af9ff83a8b46e3/html5/thumbnails/35.jpg)
Show you value customer’s feedback
![Page 36: What I've Learned From Marketing](https://reader031.vdocuments.us/reader031/viewer/2022012321/544716acb1af9ff83a8b46e3/html5/thumbnails/36.jpg)
Start a blog to keep your audience in the loop
![Page 37: What I've Learned From Marketing](https://reader031.vdocuments.us/reader031/viewer/2022012321/544716acb1af9ff83a8b46e3/html5/thumbnails/37.jpg)
Let every employee know about yourstrategy
![Page 38: What I've Learned From Marketing](https://reader031.vdocuments.us/reader031/viewer/2022012321/544716acb1af9ff83a8b46e3/html5/thumbnails/38.jpg)
Ask your new employees to
do a SWOT of your company
![Page 39: What I've Learned From Marketing](https://reader031.vdocuments.us/reader031/viewer/2022012321/544716acb1af9ff83a8b46e3/html5/thumbnails/39.jpg)
The choice of distribution channel makes the success
![Page 40: What I've Learned From Marketing](https://reader031.vdocuments.us/reader031/viewer/2022012321/544716acb1af9ff83a8b46e3/html5/thumbnails/40.jpg)
Don’t try to be everywhere… or you won’t be anywhere
![Page 41: What I've Learned From Marketing](https://reader031.vdocuments.us/reader031/viewer/2022012321/544716acb1af9ff83a8b46e3/html5/thumbnails/41.jpg)
Don’t overlook
any detail
![Page 42: What I've Learned From Marketing](https://reader031.vdocuments.us/reader031/viewer/2022012321/544716acb1af9ff83a8b46e3/html5/thumbnails/42.jpg)
Focus on 2 or 3 metrics that you check every week
![Page 43: What I've Learned From Marketing](https://reader031.vdocuments.us/reader031/viewer/2022012321/544716acb1af9ff83a8b46e3/html5/thumbnails/43.jpg)
TEST everything
![Page 44: What I've Learned From Marketing](https://reader031.vdocuments.us/reader031/viewer/2022012321/544716acb1af9ff83a8b46e3/html5/thumbnails/44.jpg)
AuthorJérémie Lorrain
Co-Founder of nail art company Úñica. French, Fashionista, Blogger, Entrepreneur,
Businessman, Model, Salesperson, Ambitious, Very Open-minded, People and Opportunity-
Oriented.
Share your impressions, comments & secrets: