what i've learned about social media
DESCRIPTION
My opening presentation for my social media strategies class at Drake University January 2014.TRANSCRIPT
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What I’ve learned about social media
Chris Snider | #drakesocial
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You already know how to do social
media well
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YOU can use social media
however you want.
Businesses no longer have that option.
Relationships are important to business success.
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Or maybe you can’t...
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Social Media is neither
FREEnor
EASY.
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Social Media≠ Advertising
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Listen first
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Any examples of a company that listened and responded to
something you said on social media?
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On company FB page #hashtags
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On Instagram
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Why listen?
In case you have to respond to something – positive or negative
To know what people are saying about you
To understand the norms of that particular social network
To get ideas for what you should be posting
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But what if it’s negative?
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If you do nothing else...Be a good member of your community.
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Don’t tweet about you. Tweet about them.
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And maybe this will happen...
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Images are everythingBlogs ... Facebook ... Twitter ... Instagram/Snapchat/Pinterest
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RT things that matter
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Stop this!
Not genuine. Just give the money. If you do social right, people will share the word.
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And this...
We know you’re just gaming the system.
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And this...
They only like you for your iPod nano.
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Be useful...
@sree is Sree Sreenivasan - Former Dean of Columbia Journalism School
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Give kudos.
Do this in real life too.
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Context > Content
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The Biebs doesn’t need you
The person sitting next to you in class might.
@chrisbrogan says “Devote 20 minutes a day (maybe more) to sharing up-and-coming
people’s interesting posts.”
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Be sincere...
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Ignore the disaster
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Know your TwitterRTMT#hashtag#FFHT
If I follow Jessica, will I see this? If I follow @mybrother, will I see this?Who will see this? How can I make my followers see this?
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Use Twitter lists
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It’s not about how many followers you have.
You can only maintain 130 relationships.
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Use Hootsuite
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Be SOCIAL!!!!!
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Yes, you should talk about what you’re up to, what
you’ve accomplished, how awesome you are, but you
also need to be a pointer to and curator of awesome
content! Try to have a ratio of 1:4 or something
- @sree
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Can’t find info to share?Figure out your topics (what you are passionate about)
Search those words on Twitter and connect
Google alerts
Twitter lists to see and retweet
Blogs (use RSS reader)
Hashtags
Email newsletters
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Have a great profile
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Listen to @garyvee
http://youtu.be/HAmyInS9qqg
Gary Vaynerchuk
• The Thank you Economy
• Crush It
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Engage
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Clean up your feed
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Track your linksThrough a service such as bit.ly (j.mp)
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Track yourself
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Track your competitionmonitor.wildfireapp.com
lets you compare FB, Twitter and G+
FB Pages to Watch
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Be prepared to be ignored
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Why we share contentNew York Times research...
To bring valuable and entertaining content to others
To define ourselves to others
To grow and nourish our relationships
To feel valuable in the eyes of others
To get the word out about causes or brandsSource: http://nytmarketing.whsites.net/mediakit/pos/
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What that meansIt’s all about relationships. Help others to build their relationships.
Appeal to their desire to share with each other, not just your brand.
Think useful, fun, controversial, actionable.
Keep things simple and easy to understand.
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Wait there’s more
#wjchat Wednesday 7-9 pm (even if you only listen)
Read mashable, social media examiner, social fresh, official blogs of platforms
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