What is the focal point of the picture?•

• The focal point of the picture is the band aid on the person’s head from not wearing a helmet.

What is the logical appeal of the photo?

• The logical appeal of the picture is that you don’t want to be like him or me and have a big cut on your head.

What is the ethical appeal?

• The ethical appeal is the brand of atvs at the bottom of the page.

What is the pathos in the photo?

• The emotional appeal is you feel sorry for the person who has wrecked and hurt himself

What would the purpose of the photo be without the words?

• The ad would lose its entire purpose . The photo would be a random guy that has hurt himself.

Sources• http://www.river.co.nz/news/details/june-2

010.html

This ad was published in 2012 for the purpose of wearing encouraging you to wear your helmet.