design elements of a web page. focal point each page should have a focal point to attract the...
Post on 19-Dec-2015
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Focal Point
• Each page should have a focal point to attract the viewer.
• This can be one large picture or a headline, a combination of both, or sometimes a logo.
• Strong Color or Placement: isolation, contrast, size, etc.
Web Page Considerations I
• People scan sites quickly and without fear of error.
• Sites should simplify the tasks users most likely wish to accomplish.
Web Page Considerations II
• Page should (usually) avoid too much clutter.
• Colors and text styles should be consistent from page to page
• Navigation links should be well chosen, be descriptive, and be consistent.
• Horizontal scrolling is discouraged. Vertical scrolling should be limited.
Web Page Considerations III
• Logos are frequently seen at the top or left-top of the page.
• Images and text should complement each other: not be “lined up”
• Background colors and images should not interfere with overall readability.
• Tables are used for layout purposes, but frequently kept transparent. (see cnn.com)