what is social media? simplify360 casia2014, iim trichy
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Simplify360 Casia2014, IIM trichyTRANSCRIPT
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Stage 1
ThePreliminar
yRound
Team Name: Old Monk
Name of first member: Binit KumarCollege Name: IIM Trichy
Name of second member: K.M.AnirudhCollege Name: IIM Trichy
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WHAT IS SOCIAL MEDIA
• Media for social interaction using state-of-the-art technology.
• A marketing channel where ‘’awesome’’ is the most frequently used word.
• It is viral, informative and real fun.
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Popular social networking sites
Twitter Flickr
Google+
Youtube
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An Illustration – How important social media is in our life
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Benefits of social media
Communication
Social Engagement Marketing Analytics
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Why social media is so popular?• Its an easy and fast way
of communication• Communication through
social media is less costly
• Multiple ways of communication are available
• Social media plays a huge role in marketing
• Microsite- A dedicated site that is used to highlight a brand’s product.
• Exclusive place for potential customers to interact with sellers
• Very beneficial as it eliminates distraction from the company’s main website
• People have become more engaging after the advent of social media
• Mode of communication have become richer
• Common man has a voice now
• You can interact and make friends all across the globe
• Lot of companies use social media data to analyze consumer behavior
• It has a vast and quality data• Customers can be better served
now• Gives an opportunity to
companies to target right kind of people
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AN UNEXPECTED ADVANTAGE
• Social media is increasingly used in criminal investigations and courts.
• Michigan Police has trained over 100 officers to identify and target suspicious events.
• Content posted on social media sites have been used in court to determine an appropriate sentence based on the defendant's attitude
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What are the disadvantages?
• Has been used many times by antisocial elements of the society
• There is no privacy• Online bulling can impact lot of
people• It can be a real distraction and
time waster• Many times it is used to create
wrong image of someone, which misguide others
• Hacking is also a major issue
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Trends in social media
• 70% of marketers plan on increasing their use of visual content forms.
• Blogging is the biggest area of increase.
• 90% Marketers regularly use facebook ads.
• 57% of Marketers Use Social Advertising
• Social Listening Becoming Important
• Email and Social media integration
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Future
• Social media will make big data even bigger.
• Mobile and entertainment will morph – Wearable will be in demand
• Marketing programs will reintegrate
• Content marketing will grow
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“Time is ripe, go forth and connect”