social media strategy to win elections by simplify360
DESCRIPTION
The presentation is the hands on training for using Social Media in Politics. It is specifically targeted towards using Social Media targeting Indian Assembly Elections 2014.TRANSCRIPT
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KICK-ASSSOCIAL MEDIA STRATEGY TO WIN ELECTIONS
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10 MUST DO FOR POLITICIANS
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DECIDE AND DEFEND
Decide to be on Social Media, and defend the decision with full heart.
1Image Credit: atlantablackstar.com
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NO LOOKING BACK There is no way to back track from Social Media once gone online.
If stayed away after being present on Social Media once, it creates a huge backlash.
People will feeling that you are running away from the field, and it creates huge suspicion.
Social Media is rigorous, resource (time and money) consuming, and most importantly extremely high commitment involving medium. Need to work out before diving in.
The other important fact is that: YOU CAN NOT BE AWAY FROM
SOCIAL MEDIA IN TODAY’S WORLD.
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People expect certain things from you, and it has to go into your communications strategy. This should reflect in Social Media strongly.
UNDERSTAND THE KPIS2
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METRICS FOR LEADERSTHIS IS HOW PEOPLE CHOOSE THEIR LEADERS.
• Family and CareHuman• Issues to interest/industry
GroupsSensitive
• Stand on National IssuesIntellectual• Highly influenced by Tech
Savvy-nessFuturistic
• Shared through Vision DocVision
• Show high actionActive
• Collect thoughts from groundOpen Minded
Can you master them all?
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BUILD A INCLUSIVE CAMPAIGN3
The plan needs to be inclusive of different sections of society. More influential groups need to be addressed.
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FOCUS OF CAMPAIGN
Tweet-up Bloggers Meet G+ Hangout
Sports NRI Personal Profile
Doctors Feminists Teachers
IT / ITes Airlines Telecom
Banking Automobile Media
Lawyers Religious Groups Civil Society
Industry Groups
Influence Groups
Emotional
Connection
Activity Areas
Find and address the relevant issues of these groups.Caution: Take extra care of not being used by them.
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DELIVER WITH QUALITY4
What people see is what they buy. Use cases come later. Live the campaign with high quality and regularity.
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WIN THROUGH QUALITY
Content
Design
Timing
One Goal : Great Leadership for Superpower India.
Make content that creates a impact.
A new benchmark in content presentation and
design.
Time it well according to the mood of the market and competition moves.
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EXPLOIT THE RIGHT CHANNELS5
Be everywhere. But enter any channel with purpose and strategy. Remember : success cannot be a coincidental. It has to be planned and executed.
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SOCIAL MEDIA CONTENT STRATEGY FRAMEWORK
Intelligence Content Venue KPIs
Buzz around leaders, Congress and other parties, National issues
Listen for
Listen in Twitter, Facebook, Blogs, News, Forums, Complaint Sites
Market Research,Public Relations
Marketing,Public Relations
Community Building which can be leveraged for several functions
Social Enterprise
• Size of the community
• Level of Engagement
• No of issues Resolved
• Type and amount of feedback received
Promotional Platforms
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BUILD A ECOSYSTEM6
Talk less. Listen more. Focus on adding value to the society. Address the important issues. Stay away from fights.
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General Buzz
Discovering Evils, Pre-virals
Buzz around Campaign
Reaction of Competition
Major Leaders
Unified Respons
e System
Regular
Reports
Ad-hoc Report
s
Response Team
Conditional ReportsStrategic Reports
Research Reports
Weekly UpdatesMonthly
Performance
AlertsData Collecti
on Module
Creative Team
Community Center Architecture
Have the system that can handle difficult times and be very choosy on the team and tool you deploy.
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Social Media is about people. Let them talk. You being the leader, listen to them closely. Get involved where necessary. Let the people be the master of their lives. You facilitate.
LISTEN, LISTEN AND LISTEN7
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LISTEN THE ENTIRE SOCIAL WEB
People will talk anywhere. You can not force them to talk on a particular medium. Listen the entire social web.
Make the people feel important. The favor will be returned.
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You are a leader. People want to know what you have to say about critical things.
Do not be a news sharer. Let the Media and citizen journalists in Social Media do it. You focus on important things for the nation and people. Tell your views.
DON’T BE NEWS BROADCASTER. BE A NEWS MAKER8
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A LEADER INSIDE OUT
You are a leader first. Remain so.
As a leader you are expected to create stories.
Keep adding value to the community with your vision and actions.
Be the subject. Not the carrier of the subject.
Slide No. 18
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Focus on building community. It can be multiple communities based on specific interests, but they should be groomed.
Note: Communities are built on values and not on activities.Image credit: www.wsipolarisdigital.com
MAKE A STRONG ONLINE COMMUNITY9
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WINNING LIES ON STRENGTH AND BEHAVIOR OF COMMUNITY
Communities are built everyday. It matters who can keep it for long and extract right value out of it.
Amass followers and fans, engage with them and build a vibrant community.Image credits: www.innovationsinnewspapers.com, abclocal.go.com , www.3a.com.pl
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It is very important to recognize Social Media as a major communication medium. The messaging needs to be consistent and powerful.
MARRY ONLINE AND OFFLINE
10
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NEVER FORGET THAT WORLD DO NOT START AND END WITH SOCIAL MEDIA
Do not fall into two traps: 1) never think Social Media is enough to give you victory 2) Social Media strategy can be independent of other media.There is one YOU. Communication has to ONE too.
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SOCIAL MEDIA AS COMMUNICATION MEDIUM
Social Media is all about people, the emotional connection with them, the relationships that is groomed and the conversation that happens.
Social Media is not TECHNOLOGY.
Social Media is MEDIA.
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SIMPLIFY360 FOR INDIAN ELECTIONS
2014
In partnership with
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SIMPLIFY360 ELECTIONSBIG DATA SYSTEM
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GET MORE FROM SIMPLIFY360
Click here for more details: The Economic Times and Simplify360 Report on Indian Elections 2014
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