If you own a website, then search results matter.

When your pages have higher ranking, they help more people find you,

The key to these rankings is making sure your website has everythingIn place that search engines need, to be able to find you.

And this is called Search Engine Optimisation

SEO is the process of increasing the profile and visibility of a Website on a search engines free, organic or natural listings.

There is no payment involved, unlike with paid search ads such asGoogle Adwords.

The goal of SEO is not only to increase the number of visitors andConversion the site receives from search engines, it’s about making

Your site better for people to use to.