What is mobile news?

Timely, relevant info delivered wirelesslyto a handheld device

by user request.

Timely, relevant info:Not necessarily

“journalism”

• East Bay Express calendar (mobile)

• Flickr: Recent LA pics

Story format:

(Often) a bad fit for mobile news

Full story...

Delivered wirelesslybase cellnetwork

3G, 4G,WiMax

LTE, Wifi

AT&T 3G(my experience)

Network congestion:Only gonna get worse

Handheld devices

Permission:Push or pull,

It all starts with aUSER REQUEST

MOBILE NEWS:Timely, relevant info delivered wirelesslyto a handheld device

by user request.

Key points forAMVmobile

student teams...

1. Mobile digital divide:

Roll with it.

It’s probably here to stay.

There’s business on both sides.

2. Mobile = Action

Always help users “do”

Everything is a service

3. News orgs: Bad target

At least mostly, for now.

Better chance: Smaller, newer, digital-first ventures.

3a. But, if you mustpitch to traditional

news orgs...

Learn about mobile advertising/marketing.

Talk to ad & business folks, not just newsroom.

Don’t be scary.

Pitch simple, small, cheap, experimental,

measureable.

News CMSs generally suck.

Mobile integration

Inbound & outbound

Options for special projects