brianne o'brien – what mobile audiences want from news
TRANSCRIPT
BuzzFeed News AppFor iOS and Android
“Hey, hello, what’s up…” - #teamnewsapp@brianneobrien
More than 70% of BuzzFeed’s audience is
mobile1.7 million email subscribers
MOBILE IS EVERYTHING
Philosophy Behind #teamnewsapp
We want to be like your wittiest, most worldly friend. It’s not about
news so much as it is about keeping our audiences informed
and interesting.
Handling Breaking News
Reporting From The Ground
Experimenting & Collaborating
WE.LOVE.DATA.MAPS.EMOJIS.ALL OF IT.
AND.TIMELINES.GALLERIES.LISTS.
PUSH NOTIFICATIONS...CONTEXT &
CLARITY & HUMOR...
QUESTIONS WE’RE TRYING TO ANSWER
1.What’s the atomic unit of what someone needs to know about what’s going on in the world?2.How can we add a little extra to that?3.And how do we make all of the above fun?
Questions? [email protected] // @brianneobrien
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Learn more:www.buzzfeed.com/blog
And coming soon to the UK App Store…
Thank you.