What is Meeting Support1. Why do we organise meetings?

2. Which tools impact these terrains?

3. When to use these tools on these terrains?

1 Why do we organise meetings?

Which Terrains do we want to impact?

• Education– Top down– Peer to Peer– Bottom up

• Networking

• Motivation

Terrains

?3

?2

2 Which tools impact these terrains?

Terrains: Education, Networking and Motivation

Tools

3 When to use these tools on these terrains?

Terrains: Education, Networking and Motivation Tools: Creative Technical technological

Meeting support 3D matrix

3T model

Tools

TerrainsTime

DefinitionMeeting support is the combination of all creative, technical and technological tools and services used before, during and after a meeting with a positive impact on the educational, networking and motivational goals for each stakeholder in that meeting.

Dancing on one leg ?

Dancing on one leg ?

Budgetary Balance Between Body and Brain

Real numbers in mln$

Hotel 4.8 hospitality

Air transportation 6.0 hospitality

F&B 4.4 hospitality

Production AV 2.0 Meeting Support 10%

Miscellaneous 1.8 Hospitality

ground 1.0 Hospitality

Total 20.0 100%

Pay more attention to the brain• More budget ?• Shift budget ?

Less Lobster Leverages Learning

• Harvesting Wisdom

Meeting support Matrix

TERRAIN

TIME

Education Networking Motivation

Before

During

After

stakeholder: main goals:

List all creative, technical, technological tools & services to impact the 3 terrains

Fundamental fundaments

How will you improve your meeting?

ROI Summit Denver

Planning drives ROI

Meeting Support increases ROI…

Measurement proves it!

The Leadership Factor

ROI chain of impact is critical

• MOTIVATION (happy participants)

• EDUCATION (new skills, knowledge)

• PROCES CHANGES (apply skills,

implement knowledge)

• BUSINESS IMPACT

• ROI: Euro’s generated

www.roiinstitute.net

MSimpact

measure

Spider syndrome

planner

travel

accommodation

venue

Social pgm design

production

AV

…

ICT

Meeting SupportHospitality

registration

Organisational charts

DMC,PCO, AGENCY

MeetingSupport

Company

CLIENT

CONCENTRATE

MeetingSupport

Company

CLIENT

DMC,PCO, AGENCYTRAV.AG.

2 LEGS

CONTENTCOMM.MKTG

CLIENT

MeetingSupport

Company

DMC,PCO, AGENCYTRAV.AG.

CONTENT DRIVEN

Meeting support conclusions• The meeting industry dances on one leg…

• Hospitality is fundamental but Procurement needs answers and ROI

• Pay more attention to the brain: Education, Networking and Motivation

• Investigate tools: Creative, technical and Technological

• Budgetary Balance Between Body and Brainor Meeting Support increases ROI