what is bounce rate?
DESCRIPTION
The ultimate guide to Google Analytics bounce rate. Simple answers to: What is bounce rate? Why is it important? How is bounce rate different from exit rate?TRANSCRIPT
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What is Bounce Rate?
A guide to Google Analytics bounce rate
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What is bounce rate?
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What is bounce rate?
Bounces are always one page visits.
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Is bounce rate important?
Pay attention to your bounce rate.
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Why is bounce rate important?
Bounce rate is a user satisfaction metric.
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Are high bounce rates bad?
High bounce rates are almost always bad.
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When arenʼt high bounce rates bad?
Sometimes you satisfy query intent in one page.
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What is a high bounce rate?
Different sites (and pages) have different rates.
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What is a high bounce rate?
Your mileage may vary.
40% 90%
Home Page Blog Post Product Page
50%
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How do you analyze bounce rates?
Check bounce rate by landing page and keyword.
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Is exit rate the same as bounce rate?
Exit rate is different from bounce rate.
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What is exit rate?
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What is exit rate?
Exits may not have landed on that page.
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What is exit rate?
Exits are the last page viewed by a visitor.
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Whatʼs the difference between bounce rate and exit rate?
Exits can be more than one page visits.
Bounce Exit
Land Land Leave Leave Click
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Are exits always more than one page?
Exits can also be bounces.
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Are high exit rates bad?
Different pages have different rates.
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Are high exit rates bad?
Pages that should naturally create further clicks, but donʼt, are ripe for optimization.
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Final Questions THINGS ABOUT
BOUNCE RATE�
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Can the exit rate be higher than the bounce rate?
50 Leave / 100 Land = 50% Bounce Rate
150 Leave / 200 Visit = 75% Exit Rate
100 People Land 50 Leave
100 Leave 100 People Visit From Another Page
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Can the bounce rate be 100% while the exit rate is 25%?
100 Leave / 100 Land = 100% Bounce Rate
250 Leave / 1000 Visit = 25% Exit Rate
100 People Land 100 Leave
150 Leave 900 People Visit From Another Page
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And now you know.
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Share and Contact
AJ Kohn Owner, Blind Five Year Old http://www.blindfiveyearold.com @ajkohn
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