problem ___________ solution keyword stuffing _________ bounce rate
TRANSCRIPT
Problem___________Solution
Keyword Stuffing_________Bounce Rate
Hidden Keywords_________Display-aware
robots
Link Farms_________Quality filters
Links still … Exist_________
Search engines have business incentives.
Their business model inherently competes with itself for revenue.
SEOs should always question what they say and why.
Great content maintains a userbase
…however, without marketing, it cannot create one
Let’s get back to reality.
Speed limits how “smart” a search can be.
Engines rely on rolling penaltiesTo compensate.
Users demand sub-second results
April 2003 Cassandra
May 2003 Dominic
Nov 2003 Florida
Feb 2004 Brandy
Jan 2004 Austin
Oct 2005Jagger
May 2010Mayday
Panda 1.0 Feb - Apr 2011
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