what is bias?
TRANSCRIPT
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What is bias?Library
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Understanding bias
Bias means that information comes
from particular viewpoint
It might be trying to persuade you to a
particular way of thinking
Bias might be intentional or
unintentional
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Bias example – Preparing for travel
Imagine you are going travelling to an overseas destination, such as Greece
What websites would you use for your research?
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Bias can be presenting the
best possible image of an
issue. It aims to persuade you
to a particular point of view.
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Researching your travels
I might look at Lonely Planet website;
or plane booking website
The Australian Smart Traveller website
from our government provides useful
information
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This is
biased
information
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Travel – where would there be bias?
I would not go straight for the Greek government
tourism website. Why?
The Greek government tourism site presents the
country in the best possible light
I need to know the difficulties and possible troubles
as well.
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Press Release - Beware
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Press Releases
Contain bias
Not a straight presentation of facts
Aims to promote the business or the
government
For example, Contiki travel is promoted.
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Credible sources
May include industry/professional body
websites
May include newspaper or magazine article
– straight presentation of facts
Will not include press releases
Watch out for bias