Download - What is bias?
What is bias?Library
Understanding bias
Bias means that information comes
from particular viewpoint
It might be trying to persuade you to a
particular way of thinking
Bias might be intentional or
unintentional
Bias example – Preparing for travel
Imagine you are going travelling to an overseas destination, such as Greece
What websites would you use for your research?
Bias can be presenting the
best possible image of an
issue. It aims to persuade you
to a particular point of view.
Researching your travels
I might look at Lonely Planet website;
or plane booking website
The Australian Smart Traveller website
from our government provides useful
information
This is
biased
information
Travel – where would there be bias?
I would not go straight for the Greek government
tourism website. Why?
The Greek government tourism site presents the
country in the best possible light
I need to know the difficulties and possible troubles
as well.
Press Release - Beware
Press Releases
Contain bias
Not a straight presentation of facts
Aims to promote the business or the
government
For example, Contiki travel is promoted.
Credible sources
May include industry/professional body
websites
May include newspaper or magazine article
– straight presentation of facts
Will not include press releases
Watch out for bias