what is advertising?
DESCRIPTION
Advertising is a communication to inform potential customers about products and services and how to obtain and use them.TRANSCRIPT
What is Advertising?
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© SO! What? SOcial www.sowhatsocial.com
Advertising is a communication to inform potential customers about products and services and how to
obtain and use them.
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When done right, Advertising is story telling that sells a product or service in
purpose to generate increased consumption through the creation and
extension of a brand image and customer loyalty.
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The story could be told through a number of channels and mediums to
deliver these messages.
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Examples: • Email• Television• Print Media• Radio• Movies• Direct Mail• Communication Materials• Product Placement
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• Tradeshows • Magazines• Flyers• Newspapers• Commercials• Video Games• Social Media • Billboards
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Both the visual and written messages advertised must be developed in a concise,
clear and interesting manner clearly identifying and outlining your brand identity and branding characteristics with an effective medium to ensure the message will reach the
desired audience.
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