advertising. what is being advertised? who is advertising? who is the intended audience? is this...
TRANSCRIPT
Visual ArgumentsAdvertising
What to Consider
•What is being advertised?•Who is advertising?•Who is the intended audience?• Is this visually/ intellectually stimulating?•What message is being conveyed?
What is being advertised?
Campari is a bitter Italian aperitif. It is a proprietary blend of herbs and spices, is a brilliant red color, and has an extremely unique flavor which may take some getting used to
Who is advertising?
Alcoholic Beverage Company
Who is the intended audience?
Is this visually/ intellectually stimulating? • What is the
focus?• People/
Characters in the work?
• Significance? • Interaction
between people?
• Mood?• Colors• Symbols• Anything that
seems odd?
ANALYZE
What message is being conveyed?
Is it successful?
Do you agree , morally?
Does this accurately portray the product?
Does it get your attention?Is it memorable?Does it make you want the product?
What is being advertised?Who is advertising?
Who is the intended audience?
• What is the focus?• People/ Characters in the
work? • Significance? • Interaction between
people?• Mood?• Colors• Symbols• Anything that seems odd?
Is it successful?
Do you agree , morally?
Does this accurately portray the product?
Does it get your attention?Is it memorable?Does it make you want the product?