What is a slogan?   

 

●Define the term, “slogan” and identify how they are

used in advertising

●Create a slogan using one of the Greek Gods as the

face of the campaign for a company

•  a short distinctive phrase used to identify a company,

organization or its goals

• Draw attention to one or more aspects of a product or brand.

• Top brands change their slogans all the time.

• Keep it simple

• Make it funny, if you can

• Honesty is important

WHAT IS A SLOGAN?

“Everyday

Convenience for

People on the Go.”

“A Diamond is

Forever”

“Breakfast of

Champions!”

“Easy Breezy Beautiful

Cover Girl”

“Maybe She’s Born With it.

Maybe it’s Maybelline.”

-states the main benefits of a product

-makes a simple, direct, concise, and crisp statement

-is often witty

-adopts a distinct "personality" of its own

-gives a trustworthy impression of a brand or product

-makes potential consumers feel a desire or need

-is memorable!

A good slogan……….

You will work together to create your own slogans

to rebrand a company, incorporating a Greek God

into the advertisement.

YOUR TURN!