what is a podcast?
DESCRIPTION
A podcast or netcast is a digital medium consisting of an episodic series of audio, video, PDF, or ePub files subscribed to and downloaded through web syndication or streamed online to a computer or mobile device.TRANSCRIPT
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March 3, 2014
Presented by: Peter Sibley
Internet Marketing Inc.10620 Treena Street, Suite 250 | San Diego, CA
92131
(866) 563-0620InternetMarketingInc.com
Podcasting
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• What is a podcast?• Why start a podcast?• Getting started• Growth & Analytics • Questions
Agenda
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• A podcast or netcast is a digital medium consisting of an episodic series of audio, video, PDF, or ePub files subscribed to and downloaded through web syndication or streamed online to a computer or mobile device
What is a podcast?
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• Apple surpassed 1 billion subscriptions via iTunes• The percentage of Americans who have ever
watched or listened to a podcast is 45%, up from 43% one year ago. This equates to approximately 70 million Americans 12+.*
• 67% of podcast listeners don't mind sponsorship messages and occasionally find them useful*
Statistics
Via Nielson, 2012*
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• It’s easy, and can be cheap!
• Thought leadership• Support the ‘bigger
picture’• Monetization
Why start a podcast?
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• Listeners are subscribing for a reason
• View host as their ‘guy/gal’• Trust factor
– Content– Sponsorships
Thought Leadership
Image Source: http://joerogan.net/
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• Support other channels of distribution– TV– Radio– Social
• Reach your audience on their time
Support for the ‘bigger picture’
Image Source: http://espn.go.com/
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• Sponsorships– Ads– Content
• Affiliate• Events• Speaking
Monetization
Image Source: http://www.entrepreneuronfire.com/
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• Plan your show• Get the gear• Get the software• Find your outlet
Getting Started
Image Source: http://storyjunkie.net/
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• What is the purpose of your show? – Entertainment– Education– Business
• Who will be on your show? Format?– Solo– Interview– Multi-host– Length
Plan your show
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• Audio– Microphones– Headphones– Telephone– Skype
• Video– Laptop– Cameras– Livestream
Get the gear
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• Pre-production– Garageband– uStream
• Post-production– Garageband– Final cut
• All-in-one
Get the software
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• Where are you going to distribute the podcast?– Website– iTunes– Sticher – Social – Libsyn– YouTube
Find your outlet
Image Source: http://libsyn.com/
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• Organic growth– iTunes– Sticher – YouTube
• Promotion• Partnerships
Growth
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• Libsyn– Subscriptions– Downloads
• Website• YouTube
Analytics
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It’s a learning process
• Record• Publish• Reflect• Repeat