what is a name without branding
TRANSCRIPT
-
8/14/2019 What is a Name Without Branding
1/3
http://knowledge.wharton.upenn.edu/article.cfm?articleid=593mailto:[email protected]://hops.wharton.upenn.edu/people/faculty/kahn.htmlhttp://www-marketing.wharton.upenn.edu/people/faculty/schmittlein.htmlhttp://www-marketing.wharton.upenn.edu/people/faculty/schmittlein.htmlhttp://www-marketing.wharton.upenn.edu/people/faculty/reibstein.htmlhttp://knowledge.wharton.upenn.edu/ -
8/14/2019 What is a Name Without Branding
2/3
http://knowledge.wharton.upenn.edu/article.cfm?articleid=593http://hops.wharton.upenn.edu/people/faculty/kahn.html -
8/14/2019 What is a Name Without Branding
3/3
http://knowledge.wharton.upenn.edu/article.cfm?articleid=593mailto:[email protected]