what is a digipak?
DESCRIPTION
TRANSCRIPT
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What is a digipak?
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The actual CD
Photographs or lyrics
Front CoverTrack Listings
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The aim of a Digipak, used by record labels, is to promote the sales of the artist. However, its features gives fans multiple reasons to buy a CD rather than just downloading the content via a website such as Itunes. It should offer a more aesthetic experience – the buyer will gain pleasure from the exclusive photographs and artwork included in the pack.
It will promote the artists by creating a brand identity. It will represent them in a particular way whilst paying close attention to the target audience and the genre of music.
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What identity is being created for the following artists? How?
Is the genre apparent? How?
How do you think the target audience affects the aesthetics?
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