what is a brand , and how does branding work
TRANSCRIPT
![Page 1: What is a brand , and how does branding work](https://reader033.vdocuments.us/reader033/viewer/2022052701/55d09b84bb61ebb7058b45e6/html5/thumbnails/1.jpg)
![Page 2: What is a brand , and how does branding work](https://reader033.vdocuments.us/reader033/viewer/2022052701/55d09b84bb61ebb7058b45e6/html5/thumbnails/2.jpg)
What is a brand?
![Page 3: What is a brand , and how does branding work](https://reader033.vdocuments.us/reader033/viewer/2022052701/55d09b84bb61ebb7058b45e6/html5/thumbnails/3.jpg)
Brand –
Most valuable intangible assets of any firm .
![Page 4: What is a brand , and how does branding work](https://reader033.vdocuments.us/reader033/viewer/2022052701/55d09b84bb61ebb7058b45e6/html5/thumbnails/4.jpg)
![Page 5: What is a brand , and how does branding work](https://reader033.vdocuments.us/reader033/viewer/2022052701/55d09b84bb61ebb7058b45e6/html5/thumbnails/5.jpg)
![Page 6: What is a brand , and how does branding work](https://reader033.vdocuments.us/reader033/viewer/2022052701/55d09b84bb61ebb7058b45e6/html5/thumbnails/6.jpg)
![Page 7: What is a brand , and how does branding work](https://reader033.vdocuments.us/reader033/viewer/2022052701/55d09b84bb61ebb7058b45e6/html5/thumbnails/7.jpg)
![Page 8: What is a brand , and how does branding work](https://reader033.vdocuments.us/reader033/viewer/2022052701/55d09b84bb61ebb7058b45e6/html5/thumbnails/8.jpg)
![Page 9: What is a brand , and how does branding work](https://reader033.vdocuments.us/reader033/viewer/2022052701/55d09b84bb61ebb7058b45e6/html5/thumbnails/9.jpg)
Branding
![Page 10: What is a brand , and how does branding work](https://reader033.vdocuments.us/reader033/viewer/2022052701/55d09b84bb61ebb7058b45e6/html5/thumbnails/10.jpg)
![Page 11: What is a brand , and how does branding work](https://reader033.vdocuments.us/reader033/viewer/2022052701/55d09b84bb61ebb7058b45e6/html5/thumbnails/11.jpg)
![Page 12: What is a brand , and how does branding work](https://reader033.vdocuments.us/reader033/viewer/2022052701/55d09b84bb61ebb7058b45e6/html5/thumbnails/12.jpg)
But how to create difference ?
![Page 13: What is a brand , and how does branding work](https://reader033.vdocuments.us/reader033/viewer/2022052701/55d09b84bb61ebb7058b45e6/html5/thumbnails/13.jpg)
![Page 14: What is a brand , and how does branding work](https://reader033.vdocuments.us/reader033/viewer/2022052701/55d09b84bb61ebb7058b45e6/html5/thumbnails/14.jpg)
![Page 15: What is a brand , and how does branding work](https://reader033.vdocuments.us/reader033/viewer/2022052701/55d09b84bb61ebb7058b45e6/html5/thumbnails/15.jpg)
![Page 16: What is a brand , and how does branding work](https://reader033.vdocuments.us/reader033/viewer/2022052701/55d09b84bb61ebb7058b45e6/html5/thumbnails/16.jpg)
Recap
-What is a brand?-What is branding?-Scope of branding?-How does branding work?
![Page 17: What is a brand , and how does branding work](https://reader033.vdocuments.us/reader033/viewer/2022052701/55d09b84bb61ebb7058b45e6/html5/thumbnails/17.jpg)
These slides were created by Yovan Sethi, IIIT Allahabad,
during a Marketing internship by
Prof. Sameer Mathur, IIM Lucknow (See
www.IIMInternship.com)
Disclaimer