identity vs brand, branding extended

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Identity vs. Brand extended www.astanford.com

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Identity, Image and Brand are related but mean different things. Check this presentation by Bea Stanford

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Page 1: Identity vs Brand, Branding extended

Identity vs. Brandextended

www.astanford.com

Page 2: Identity vs Brand, Branding extended

Identity

- Who you are- What you think about yourself - How you present yourself

or this

Page 3: Identity vs Brand, Branding extended

Organization’s Visual Identity

- A name

- Logo

- Website

- Advertising

You name it…

Page 4: Identity vs Brand, Branding extended

Identity should express personality

Apple brand personality:- Friendly

Apple “look” is also friendly, from the website to the products design

Page 5: Identity vs Brand, Branding extended

Identity should express personality

IBMFormal and professional

Page 6: Identity vs Brand, Branding extended

Image

Image is how you are viewed by others

This or

Page 7: Identity vs Brand, Branding extended

Image

Image is people’s

opinion or feeling about a product, service, company, or person.

Page 8: Identity vs Brand, Branding extended

Can you control people’s feeling?

Page 9: Identity vs Brand, Branding extended

Brand positioning helps

It simplify the message

and creates the motivation hook

Page 10: Identity vs Brand, Branding extended

Classic example: Volvo

Safety First

Page 11: Identity vs Brand, Branding extended

Great example: BASF

BASF: Invisible contribution, Visible success

Page 12: Identity vs Brand, Branding extended

Image vs. Brand

When many people perceive

the image in the same way

the brand is born

Page 13: Identity vs Brand, Branding extended

The power of a design

Branding and Design come together

Page 14: Identity vs Brand, Branding extended

Why design is important?

of what we learn come to us visually

Page 15: Identity vs Brand, Branding extended

Identity, Image and the Brand

Identity – the manifestation of the qualities

Image – Other people perceptions

Brand – Collective Agreement on the image

Page 16: Identity vs Brand, Branding extended

Identity vs. Image

Tell me what is more important?

- the IdentityOr

- the Image

Page 17: Identity vs Brand, Branding extended

Branding

Branding techniques can be applied to any product, service, company or a person

Page 18: Identity vs Brand, Branding extended

By Bea Stanford,

Visit www.astanford.com

For more stories about branding