what investors really want from your presentation?
TRANSCRIPT
WhatINVESTORS
want from yourPRESENTATION?
WHAT INVESTO
RS WANT?
Investors see tons of slides hence they don’t have time to go through all the slides properly
So you have to make a first impression and get them excited in the first 5 to 10 minutes of your presentation
If you have a great idea then its awesome but only a mere idea is not going to cut it. You need to have a prototype of your product built.
PRODUCT/ IDEA
Prove that your idea/product is solving a pain point of your target customers.
Make the investors feel the pain.
PAIN
It is really difficult to find an unique idea so NEVER claim your idea is unique unless it really is.
NEVER CLAIM
UNIQUENESS
FALSELY
Study a few of your competitors and show how you can do things better. What can be a game changer or how you can solve the same problem better?
ANALYZE YOUR
COMPETITORS
Having acknowledged that you have competition, prove to the investor how you differentiate yourself from them. Define your USP.
DIFFERENTIATE
YOURSELF
HOW TO STAY
AHEAD OF COMPETITI
ON
Accept that your competition will copy your USP and provide a strategy on how you are planning to stay ahead of your competition if it happens.
Define what channels you would use to acquire users
Cost of acquiring a user
What are your KPI’s (Key Performance Indicators)
HOW TO ACQUIR
E USERS?
Show how you plan to woo your prospective customers.
How do you strike the pain point that the customer has.GO TO
MARKET STRATE
GY
A mere 20% yearly growth is NOT what investors are interested in. They want to see their money double and triple every year. So if your idea does not have a growth potential of that kind; do not pitch it.
PORTRAY AWESOM
E GROWTH
Every startup asks for funds but most do not show the proper utilization of funds. Define how much fund you need and why. Also define how, where and how much you are planning to spend on a timescale.
SHOWFUND
UTILIZATION
Investors are interested in a huge TAM. Follow a bottom up approach to arrive at your billion dollar figure. Put in proper detailing to establish the credential of your claim.
TOTAL ADDRESSA
BLE MARKET(TAM)
Show that you have a team of able members.
Prove that your team will stick around when the going gets tough.
TEAM
Format your presentation well
Make it look beautiful
Weed out spelling errors
Keep it short and simple (15 to 20 slides is good)
BRUSHUP
Before making the actual presentation practice many times before the mirror. Remember practice makes one perfect.
Then ask your team members to act as the investor and practice again.
Prepare a list of probable questions that the investor might ask and prepare your responses.
PRACTICE
At the end append a truly short and simple summary which defines the problem and the solution elegantly.
SUMMARY
