what if - h e a l t hcare was more about health?

What if - H E A L T Hcare was more

about health?

Patient-centricity in healthcare.

Healthcare is associated with high cost: Drug discovery research,

hospital expenditures. When something is expensive it should

deliver high value. With a stronger focus on the patient and his/

her health, costs could be balanced with customer value.

balance cost with value

drug discoveryhospital

expenditures patient-centricity

customer value

health

What if?

What if you came to a hospital with a broken leg? After being

successfully diagnosed you would end up lying in your bed

waiting for surgery. Probably you would take your smartphone

and write your family and friends everything is ok. You would then

proceed listening to music, watching some videos or browsing

social networks.

What if?

What if you could get access to high quality information about

your fracture, the surgery and how other patients that

experienced the same treatment felt about it: Videos, text,

animated graphics?

What if you could share these Information with your family?

What if your healthcare provider would provide you with a tablet

computer for those purposes in cooperation with a

pharmaceutical company.

The deal.

Here is the deal: You will get premium quality medical information

for giving feedback on how you feel, what you like and where you

see room for improvement. This anonymized real-time information

can then be used to build a healthcare provider service offering

precisely tailored to the patients (and relatives) needs.

Here is the deal: We want your personal data. How are you? How do you feel about our service. Where can we improve? We would love to hear your opinion. Please help us to get better!

If you want to, you can also obtain easy to understand medical information on your disease or surgery and find out what other patients say about their experience with our treatment.

Pharma logo Hospital logo

Start

Isabelle Tom Julia David

Please choose an Avatar. This app handles your information anonymously to secure your privacy. However, we would really like to imagine who you might be when we receive your evaluation.

Diagnosis. Hello Tom, please select a part of your body and choose your disease.

thrombosis fracture of the lower leg Achilles tendon rupture torn ligament / ankle joint

physicians other patients

Ok, here we have compiled a few comments on your broken leg:

physical condition / pain? accommodation care provided by the nursing staff medical care

next

[questions based on the information needs of healthcare providers]

In which area can we improve your satisfaction?

next


How can we improve your accommodation?

I

Start

[2-3 min. video of physician explaining details of disease or treatment]

+-

child care physiotherapy psychological care pastoral care

next


Have you tried one of our additional offers?

[animated, interactive information material related to your disease]

Do you want to share your answers with us, so that we can improve our service?

YesNo

Here you can find even more material and information:

www.what-if-healthcare.com

Thank you and get well soon!

Pharma logo Hospital logo

Implementation: Every player wins.

• Healthcare providers / hospitals obtain real-time patient

information. With these information they can provide better

service to patients at no additional costs. They can achieve this

by allocating budget to services with the highest potential to

meet patients demands.

• Pharmaceutical companies can improve their reputation by

sponsoring the app or e.g. branded rental iPads for patients.

They would demonstrate, that they care about patients / end

customers needs. Improved reputation in society might even

facilitate future negotiations with public health insurance funds.

Implementation: Every player wins.

• Health insurance funds benefit by improved satisfaction of their

direct customers.

• And finally: Patients benefit from a better healthcare service

enabled by a concerted effort of all three players mentioned

above.

What if H E A L T Hcare / Jan Vomacka www.what-if-healthcare.com / www.j-vomacka.com [email protected] / +49 160 7882820 Theresienstraße 13 / D-85399 Hallbergmoos