what i learned from a million dollar per month campaign

What You Can Learn From A Million Dollar Per Month Campaign

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Page 1: What I Learned From a Million Dollar Per Month Campaign

What You Can Learn From A Million Dollar Per Month Campaign

Page 2: What I Learned From a Million Dollar Per Month Campaign

Profit Is Grown Not Made

The most expensive mistake people make is buying traffic to create profit

Establish cost per sale and average order size Optimize your sales funnel until you're breaking

even on the front end Optimize email follow up sequence

Add up-sells, cross-sells and high ticket back-end offers

Page 3: What I Learned From a Million Dollar Per Month Campaign

Watch The Profit Signals Not Conversions

Key Metrics:

1. Audience Size2. Cost per Acquisition3. Average Order Value4. Daily Order Volume

Page 4: What I Learned From a Million Dollar Per Month Campaign

Audience Size

A small custom audience may produce a high ROI but there is no room to scale

A large audience size and a high ROI will yield long-term earnings

Page 5: What I Learned From a Million Dollar Per Month Campaign

Cost Per Acquisition

This number determines whether or not you are making a profit or gaining a loss Ideally, you want this number as low as possible More important to increase average order value

than to lower CPA The goal is not to spend the last, but to be able

to spend the most He who can buy more bullets wins the war!

Page 6: What I Learned From a Million Dollar Per Month Campaign

Average Order Value

CPA < AOV = Proft Example:

Poor people stay poor because their natural response is to try and save money by spending less on other things

Rich people focus on making more

Page 7: What I Learned From a Million Dollar Per Month Campaign

Daily Order Value

This number tells you the health of your campaign The higher it gets the healthier your campaign and

the more revenue you're earning If you have a big audience size and your CPA is

< your AOV, then you should be able to scale your daily order volume Just watch it closely, because sometimes scaling

changes the numbers.

Page 8: What I Learned From a Million Dollar Per Month Campaign

What About Conversion Rate & CTR?

Use them as directional cues for optimizing your funnel Ultimately, always cater to the key signals

A great CTR or conversion rate means little if it limits your ability to scale

Page 9: What I Learned From a Million Dollar Per Month Campaign

TL;DR Don’t buy traffic and pray it’ll be profitable, MAKE it

profitable Blame your funnel, not the traffic Concern yourself with customer value more than

conversion rate Don’t waste your time on small audience sizes, go big or

go home! Keep an eye on your cost per acquisition, but don’t obsess

on it Spend the bulk of your time working to increase your

average order value Make daily order volume your big scoreboard

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