what happens when technical geeks get to build the sitemap by patrick stox
TRANSCRIPT
#SMX #12A @PatrickStox
If You Build It, They Will Come.
WHAT HAPPENS WHEN TECHNICAL GEEKS GET TO BUILD THE SITEMAP?
#SMX #12A @PatrickStox
TITLE OPTION #2 – IMAGE Slide with SMX FOOTER:
This blank layout offers you flexibility to insert your own standard slides above the SMX footer-‐ either for a title slide or all others. YOU MUST USE THIS FOOTER AT MINIMUM ON YOUR TITLE SLIDE & ALMOST ALL OF YOUR SLIDES. If a screenshot overlaps the footer on occasion, that’s fine – but do your best to crop appropriately. If using explicit fonts are important, you may provide a pdf to the event organizers to maintain look & feel during live presentation and in the version SMX will upload to slideshare. DELETE THIS SLIDE IF YOU DO NOT USE.
#SMX #12A @PatrickStox
TITLE OPTION #2 – IMAGE Slide with SMX FOOTER:
This blank layout offers you flexibility to insert your own standard slides above the SMX footer-‐ either for a title slide or all others. YOU MUST USE THIS FOOTER AT MINIMUM ON YOUR TITLE SLIDE & ALMOST ALL OF YOUR SLIDES. If a screenshot overlaps the footer on occasion, that’s fine – but do your best to crop appropriately. If using explicit fonts are important, you may provide a pdf to the event organizers to maintain look & feel during live presentation and in the version SMX will upload to slideshare. DELETE THIS SLIDE IF YOU DO NOT USE.
Machine Learning Natural Language Processing Toys
#SMX #12A @PatrickStox
TITLE OPTION #2 – IMAGE Slide with SMX FOOTER:
This blank layout offers you flexibility to insert your own standard slides above the SMX footer-‐ either for a title slide or all others. YOU MUST USE THIS FOOTER AT MINIMUM ON YOUR TITLE SLIDE & ALMOST ALL OF YOUR SLIDES. If a screenshot overlaps the footer on occasion, that’s fine – but do your best to crop appropriately. If using explicit fonts are important, you may provide a pdf to the event organizers to maintain look & feel during live presentation and in the version SMX will upload to slideshare. DELETE THIS SLIDE IF YOU DO NOT USE.
Machine Learning Natural Language Processing Toys
Concepts + Entities
#SMX #12A @PatrickStox
TITLE OPTION #2 – IMAGE Slide with SMX FOOTER:
This blank layout offers you flexibility to insert your own standard slides above the SMX footer-‐ either for a title slide or all others. YOU MUST USE THIS FOOTER AT MINIMUM ON YOUR TITLE SLIDE & ALMOST ALL OF YOUR SLIDES. If a screenshot overlaps the footer on occasion, that’s fine – but do your best to crop appropriately. If using explicit fonts are important, you may provide a pdf to the event organizers to maintain look & feel during live presentation and in the version SMX will upload to slideshare. DELETE THIS SLIDE IF YOU DO NOT USE.
Machine Learning Natural Language Processing Toys
Concepts + Entities
FAIL
#SMX #12A @PatrickStox
Search Term
Part 1 Of 2 Text Slide with Solid Blue Banner:
This blank layout offers you flexibility to insert your own standard slides above the SMX footer YOU MUST USE THIS FOOTER AT MINIMUM ON ALMOST ALL OF YOUR SLIDES. If a screenshot overlaps the footer on occasion, that’s fine – but do your best to crop appropriately. If explicit fonts are important, you may provide a pdf to the event organizers to maintain look & feel during live presentation and in the version smx will upload to slideshare. DELETE THIS SLIDE IF YOU DO NOT USE.
#SMX #12A @PatrickStox
Search Term Keyword Relevance + Term Frequency from Top 50 Pages
Part 1 Of 2 Text Slide with Solid Blue Banner:
This blank layout offers you flexibility to insert your own standard slides above the SMX footer YOU MUST USE THIS FOOTER AT MINIMUM ON ALMOST ALL OF YOUR SLIDES. If a screenshot overlaps the footer on occasion, that’s fine – but do your best to crop appropriately. If explicit fonts are important, you may provide a pdf to the event organizers to maintain look & feel during live presentation and in the version smx will upload to slideshare. DELETE THIS SLIDE IF YOU DO NOT USE.
#SMX #12A @PatrickStox
Search Term Keyword Relevance + Term Frequency from Top 50 Pages
Co-‐occurrence Co-‐occurrence Co-‐occurrence
Part 1 Of 2 Text Slide with Solid Blue Banner:
This blank layout offers you flexibility to insert your own standard slides above the SMX footer YOU MUST USE THIS FOOTER AT MINIMUM ON ALMOST ALL OF YOUR SLIDES. If a screenshot overlaps the footer on occasion, that’s fine – but do your best to crop appropriately. If explicit fonts are important, you may provide a pdf to the event organizers to maintain look & feel during live presentation and in the version smx will upload to slideshare. DELETE THIS SLIDE IF YOU DO NOT USE.
#SMX #12A @PatrickStox
Search Term Keyword Relevance + Term Frequency from Top 50 Pages
Co-‐occurrence Co-‐occurrence Co-‐occurrence
Keyword Relevance +
Term Frequency from Top 50 Pages
Keyword Relevance +
Term Frequency from Top 50 Pages
Keyword Relevance +
Term Frequency from Top 50 Pages
Part 1 Of 2 Text Slide with Solid Blue Banner:
This blank layout offers you flexibility to insert your own standard slides above the SMX footer YOU MUST USE THIS FOOTER AT MINIMUM ON ALMOST ALL OF YOUR SLIDES. If a screenshot overlaps the footer on occasion, that’s fine – but do your best to crop appropriately. If explicit fonts are important, you may provide a pdf to the event organizers to maintain look & feel during live presentation and in the version smx will upload to slideshare. DELETE THIS SLIDE IF YOU DO NOT USE.
#SMX #12A @PatrickStox
Silo Structure
#SMX #12A @PatrickStox
Down The Rabbit Hole Every Topic, Every Subtopic
Image + Bullets Sample Slide:
Click content icons to add images, charts, video, tables, etc… DELETE THIS SLIDE IF YOU DO NOT USE.
#SMX #12A @PatrickStox
Tip Of The Iceberg
Site Structure
Pages
#SMX #12A @PatrickStox
Google Autocomplete Keywords + Search Volume + Keyword Groups =
Part 2 Of 2 Text Slide with Solid Blue Banner:
This blank layout offers you flexibility to insert your own standard slides above the SMX footer YOU MUST USE THIS FOOTER AT MINIMUM ON ALMOST ALL OF YOUR SLIDES. If a screenshot overlaps the footer on occasion, that’s fine – but do your best to crop appropriately. If explicit fonts are important, you may provide a pdf to the event organizers to maintain look & feel during live presentation and in the version smx will upload to slideshare. DELETE THIS SLIDE IF YOU DO NOT USE.
#SMX #12A @PatrickStox
Google Autocomplete Keywords + Search Volume + Keyword Groups =
Keyword Groups With Volume =
Part 2 Of 2 Text Slide with Solid Blue Banner:
This blank layout offers you flexibility to insert your own standard slides above the SMX footer YOU MUST USE THIS FOOTER AT MINIMUM ON ALMOST ALL OF YOUR SLIDES. If a screenshot overlaps the footer on occasion, that’s fine – but do your best to crop appropriately. If explicit fonts are important, you may provide a pdf to the event organizers to maintain look & feel during live presentation and in the version smx will upload to slideshare. DELETE THIS SLIDE IF YOU DO NOT USE.
#SMX #12A @PatrickStox
Google Autocomplete Keywords + Search Volume + Keyword Groups =
Keyword Groups With Volume =
Prioritized Pages
Part 2 Of 2 Text Slide with Solid Blue Banner:
This blank layout offers you flexibility to insert your own standard slides above the SMX footer YOU MUST USE THIS FOOTER AT MINIMUM ON ALMOST ALL OF YOUR SLIDES. If a screenshot overlaps the footer on occasion, that’s fine – but do your best to crop appropriately. If explicit fonts are important, you may provide a pdf to the event organizers to maintain look & feel during live presentation and in the version smx will upload to slideshare. DELETE THIS SLIDE IF YOU DO NOT USE.
#SMX #12A @PatrickStox
TITLE OPTION #2 – IMAGE Slide with SMX FOOTER:
This blank layout offers you flexibility to insert your own standard slides above the SMX footer-‐ either for a title slide or all others. YOU MUST USE THIS FOOTER AT MINIMUM ON YOUR TITLE SLIDE & ALMOST ALL OF YOUR SLIDES. If a screenshot overlaps the footer on occasion, that’s fine – but do your best to crop appropriately. If using explicit fonts are important, you may provide a pdf to the event organizers to maintain look & feel during live presentation and in the version SMX will upload to slideshare. DELETE THIS SLIDE IF YOU DO NOT USE.
#SMX #12A @PatrickStox
Let’s Take A Silo
#SMX #12A @PatrickStox
A Silo With Subpages
#SMX #12A @PatrickStox
Take One
#SMX #12A @PatrickStox
Product A How To (170)
Warranty (90)
VS (40)
Pricing (70)
Product A VS Competitor 1 (20)
Product A VS Competitor 2 (20)
Product A VS Competitor 3 (0)
Product A Price (10)
Product A Cost (20)
Cost of Product A (40)
How To Use Product A (100)
How To Use Product A To Do XZY (20)
How To Do ABC in Product A (50)
Product A Warranty (50)
Product A Lifetime Warranty (20)
Does Product A Have A Warranty? (10)
How Long Is Product A’s Warranty? (10)
#SMX #12A @PatrickStox
SEO > Content Marketing > Content Strategy > Editorial Calendar > How To Create An Editorial Calendar
A Real Example
#SMX #12A @PatrickStox
TITLE OPTION #2 – IMAGE Slide with SMX FOOTER:
This blank layout offers you flexibility to insert your own standard slides above the SMX footer-‐ either for a title slide or all others. YOU MUST USE THIS FOOTER AT MINIMUM ON YOUR TITLE SLIDE & ALMOST ALL OF YOUR SLIDES. If a screenshot overlaps the footer on occasion, that’s fine – but do your best to crop appropriately. If using explicit fonts are important, you may provide a pdf to the event organizers to maintain look & feel during live presentation and in the version SMX will upload to slideshare. DELETE THIS SLIDE IF YOU DO NOT USE.
#SMX #12A @PatrickStox
A Silo With Subpages
#SMX #12A @PatrickStox
Watch Out For Trash And Terms Already Used!
SEO Part 1 Keyword Relevance relevance text 0.964978 SEO consulting services 0.943662 link building
0.919708 search engine optimization 0.803406 on-‐page optimization 0.799355 search marketing
0.772697 SEO strategy development 0.768355 development team
0.73965 link development strategy 0.692796 common sense strategy
0.692516 engine optimization services
0.683752 search marketing success
0.675992 search marketing industry 0.674002 Link building audit
#SMX #12A @PatrickStox
SEO Part 1 Term Frequency
Keyword Occurrences # of Sites 2 Keyword Phrase Occurrences
# of Sites 3 Keyword Phrase Occurrences
# of Sites
seo 1893 46 search engine 489 40 search engine op4miza4on 157 28
search 1487 44 search engines 275 30 search engine rankings 17 12
content 1001 40 engine op4miza4on 158 28 major search engines 13 8 site 750 40 social media 253 27 terms of service 11 8
engine 496 40 link building 99 22 search engines google 8 8
marke4ng 905 37 content marke4ng 141 19 social media marke4ng 21 7
google 1429 36 online marke4ng 69 15 search engine marke4ng 15 7 contact 91 36 google search 58 12 search engines work 7 7
website 614 35 search marke4ng 38 12 search engine op4misa4on 16 6 web 474 34 organic search 21 12 piece of content 13 6
#SMX #12A @PatrickStox
Content Marketing Part 1
#SMX #12A @PatrickStox
Content Strategy Part 1
#SMX #12A @PatrickStox
Editorial Calendar Part 2 Create Editorial Calendar 30 Editorial Calendar Best 60 Editorial Calendar Blog 80 Editorial Calendar Content 40 Editorial Calendar Example 120 Editorial Calendar Excel 30 Editorial Calendar Free 30 Editorial Calendar Ideas 10 Editorial Calendar Magazine 1310 Editorial Calendar Media 180 Editorial Calendar Online 30 Editorial Calendar Sample 40 Editorial Calendar Software 220 Editorial Calendar Template 2160
Editorial Calendar Wordpress 220
Editorial Calendar Best
best editorial calendar 50 best practices for editorial calendar 0 editorial calendar best practices 10
Editorial Calendar Best Total 60
Create Editorial Calendar
create editorial calendar 20 how to create an editorial calendar for social media 10 how to create an editorial calendar using trello 0
Create Editorial Calendar Total 30
#SMX #12A @PatrickStox
Editorial Calendar
Software (220)
WordPress (220)
Create (30)
Example (120)
Create Editorial Calendar (20)
How To Create An Editorial Calendar For Social Media (10)
Editorial Calendar Example (110)
Example of Editorial Calendar (10)
Best Editorial Calendar Software (10)
Editorial Calendar Software (210)
Editorial Calendar For WordPress (20)
Editorial Calendar WordPress (140)
Editorial Calendar WordPress Plugin (10)
WordPress Editorial Calendar Plugin (50)
Editorial Calendar Part 2
#SMX #12A @PatrickStox
What Can You Do With This Information?
#SMX #12A @PatrickStox
Build An Amazing Sitemap
What Can You Do With This Information?
#SMX #12A @PatrickStox
Every Topic Every Question
What Can You Do With This Information?
#SMX #12A @PatrickStox
Semantics
What Can You Do With This Information?
#SMX #12A @PatrickStox
Evergreen Content Strategy
What Can You Do With This Information?
#SMX #12A @PatrickStox
PPC
What Can You Do With This Information?
#SMX #12A @PatrickStox
SEE YOU AT THE NEXT #SMX
THANK YOU!