Factors that candraw companies into

International arena

Better profit opportunities

Need for larger customer base

To reduce dependence on any one market

To counterattack global competitors

Customers require international service

Government policies encourage Globalization

Exports

13% of GDP in 2009-2010

17% of GDP in 2013-2014

BOT Deficit

8% of GDP in 2009-2010

11.5% of GDP in 2013-2014

Risks

• Fai led to understand foreign preferences• Might not understand foreign

country’s business culture• Underestimated foreign

regulations• Lacking Managers with

International experiment• Change in economy and pol it ical

issues

Internationalization process

No regular export activities

Export via independent representatives

Establishment of one or more sales subsidiaries

Establishment of production facilities abroad

Image Credits :flickr users

Dennis Jarvis

Alex currie

WorldofArun

Salah Maraashi