FACTORS TO CONSIDER BEFORE GOING TO

INTERNATIONAL MARKETS

Some Companies after going global…..

Have profited a lot…..

Some Companies after going global…..

…failed..

© http://www.internationalbusinessguide.org/10-successful-american-businesses-that-have-failed-overseas/

HOW DO WE DECIDE TO GO

GLOBAL ???

WHAT DO WE REVIEW ???

POSSIBLE…

Better Profit Opportunities….

1

Reduces Dependence onOne market

2

Helps Beat Global Competitors in home

market….

3

A global customer requires Global Support

4

Larger Customer Base

5

POSSIBLE…

Different Preferences..

1

Different Business Culture

2

Unexpected costs

3

Lack of international Experience

4

Currency Devaluation,Expropriation of Foreign Goods

5

Weigh….

VS

Thank YouChandra Has

Dondapati