what drives social behaviour?
DESCRIPTION
WHAT DRIVES SOCIAL BEHAVIOUR?. Apple Culture. SOCIOCULTURAL – Forces in larger groups. … the power of peer pressure. Time to riot?. SOCIOCULTURAL – Forces in larger groups. … the power of peer pressure. Go CONSUMERISM! Go Team Apple!. - PowerPoint PPT PresentationTRANSCRIPT
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WHAT DRIVES SOCIAL BEHAVIOUR?
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Apple Culture
SOCIOCULTURAL – Forces in larger groups. … the power of peer pressure
![Page 3: WHAT DRIVES SOCIAL BEHAVIOUR?](https://reader036.vdocuments.us/reader036/viewer/2022062315/5681641d550346895dd5d94e/html5/thumbnails/3.jpg)
Time to riot?
SOCIOCULTURAL – Forces in larger groups. … the power of peer pressure
![Page 4: WHAT DRIVES SOCIAL BEHAVIOUR?](https://reader036.vdocuments.us/reader036/viewer/2022062315/5681641d550346895dd5d94e/html5/thumbnails/4.jpg)
Go CONSUMERISM! Go Team Apple!
SOCIOCULTURAL – Forces in larger groups. … the power of peer pressure
![Page 5: WHAT DRIVES SOCIAL BEHAVIOUR?](https://reader036.vdocuments.us/reader036/viewer/2022062315/5681641d550346895dd5d94e/html5/thumbnails/5.jpg)
Cooing Baby
EVOLUTIONARY – Inherited tendencies allowing you to thrive and survive.
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Smiling Baby
EVOLUTIONARY – Inherited tendencies allowing you to thrive and survive.
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Hungry Baby
EVOLUTIONARY – Inherited tendencies allowing you to thrive and survive.
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So you want to be a rock star?
SOCIOCULTURAL – Observing how other people are rewarded or punished based on who they are and/or what they do (social behaviour).
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Bieber Fever!
SOCIOCULTURAL – Observing how other people are rewarded or punished based on who they are and/or what they do (social behaviour).
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Spare a dime?
SOCIAL COGNITIVE – What we pay attention to in a social situation, how we interpret it, and how we connect the current situation to related experiences in memory.